Have you ever been working on a project where you needed to clear your system’s clipboard, but you…
1. Dual Distribution. Dual distribution involves extending an offering through two or more channels in order to reach…
Nosto automatically unifies all of your shopper’s digital interactions into a single behavioral data platform. Using commerce-specific machine…
Lower Cost than traditional shopping and selling. Less time purchasing and faster consumer consumption. Exciting offers and shopping…
CRM stands for customer relationship management. It’s a set of integrated, data-driven software solutions that improve how you…
If marketers want to meet the demand for personalized content, they’ll need to adopt a triggered email marketing…
contacts: A lead is the name of a person or company who may (or may not) be interested…
Database marketing falls under the customer relationship management umbrella, as CRM includes all sales, marketing and customer service…
Who is a content strategist’s supervisor? Every company’s different, so it depends who signs your checks. McGee, for…
Coca-Cola is a multinational corporation working on a local basis. This implies that there are about 225 bottling…