What is Marketing Data Sharing? Marketing Data Sharing (MDS) allows you to restrict which leads, contacts, opportunities, and/or…
Contacts and Subscribers A contact is a person you send messages to through any marketing channel. A contact…
With Tableau, it’s possible to bring marketing data together to get unprecedented insight into your digital media spending,…
CDP: what’s the difference? While both CRMs and CDPs collect customer data, the main difference between them is…