In 2021, Procter & Gamble won the title of the largest advertiser worldwide, having invested 8.1 billion in…
We hired CAA (Creative Artists Agency) to develop ads for Coca-Cola. CAA would hire the best and brightest…
Nestlé is a global company with deep local roots, which gives a unique ability to understand local consumers…
Persuasive writing is any written work that tries to convince the reader of the writer’s opinion. Aside from…
Whether it is confidence, self-love, trust, or revolution, communicating these values in a slogan helps businesses better connect…
The proportion of Australians using Roll-On deodorant has declined for the fourth consecutive year, among both men (30%…
Mondelez International, the snacks business spun out of Kraft Foods which owns Cadbury, has created a new chocolate…
A tagline is a clear statement of what you do, who you do it for, or how I…
The unique selling proposition is the main reason why Coca-cola has been around for a long time now…
Logo Color palette Shape Tagline Tone of voice and vocabulary Fonts Imagery Positioning What are the 4 brand…