Ulta’s second quarter was brighter than most of retail, with the retailer’s net sales growing 16.8% to $2.3…
Walmart controls supercenters sometimes over 180,000 square feet, aiming to offer the lowest price possible. Target runs large…
The Positioning Statement definition is comprised of 4 parts; the target, the category, the differentiator, and the payoff.…
The five stages of video production are strategy and development, pre-production, production and post-production. Each phase is designed…
Yes, you can definitely learn digital marketing theories on your own, but no, theoretical and practical are not…
While there is an overlap between the two, branding and advertising are distinct disciplines with different goals. A…
Customer Segmentation High school and middle school age consumers looking for the trendiest in latest fashion. College age…
Identify your business goals and marketing objectives Identify and reach your target market Research your industry Choose the…
Start with your current customers Think benefits not features Collect demographic data on your target audience Send out…
Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are…