The biggest difference is that ad groups are one level below campaigns in the account hierarchy. Campaigns directly…
A message architecture, sometimes called a messaging architecture or messaging framework, is a small set of words –…
The major product categories in the cosmetic industry are skin care, hair care, perfumes, deodorants, toiletries, and make-up.…
State your business’s mission Determine the KPIs for this mission Identify your buyer personas Describe your content initiatives…
Restaurants are a monopolistically competitive sector; in most areas there are many firms, each is different, and entry…
Explore the landscape and analyze your results Map out your strategy Define your target audience Build your content…
Set a clear marketing strategy Define key metrics for success Research your competition Integrate your marketing efforts Differentiate…
Understand the goal of the campaign Decide how to promote the campaign on each channel Create a content…
A target is a group of existing or new buyers of a product/service. There exist three types of…
Google Ads (AdWords) Affiliates / having an affiliate program Niche communities/forums SEO (starting right away) Twitter posting/engagement Facebook…