Set your goals Define your audience Define the “type” of videos you want—explainer/Live/interview/presentation/product reviews/video ads Create/curate your videos…
Price Product application/use Target customers Competitive advantages Ethical values/policies Speak to your ideal customers Research the competition Determine…
Marketing is the practice of promoting and selling products or services. It encompasses disciplines including market research, advertising,…
Executive Summary. Apple is a strong brand that stands for high prices and stylish technological products. Its core…
Define your goal Conduct persona research Run a content audit Choose a content management system Determine which type…
What is a Facebook audience? The “target” or “market” that you’re going to advertise to is called, “audience”…
Follow Your State’s Naming Guidelines Don’t Pick a Name That’s Too Similar to a Competitor’s Name Choose a…
Optimize Your Content Craft Effective Thumbnails Don’t Forget SEO Use Social Media Don’t Forget to Share Integrate It…
Market segmentation seeks to identify targeted groups of consumers to tailor products and branding in a way that…
Narrowing your target also does not mean excluding everyone who doesn’t check all the boxes for your specific…