Monday – Set Your Goals Tuesday – Define Your Segments Wednesday – Map Out the Competitive Landscape Thursday…
Marketing plays a crucial role in helping businesses to maximise bookings and revenue. It is the main way…
Start with your current customers Think benefits not features Collect demographic data on your target audience Send out…
Business-to-business (B2B), also called B-to-B, is a form of transaction between businesses, such as one involving a manufacturer…
Penetration pricing Target segments Expand into new and different territories Consider using a franchise model Product launches What…
Google Ads will recommend a target ROAS value after you’ve created a new bid strategy or selected an…
Calvin Klein: “Obsession” (1986) Apple: “1984” (1984) Coca-Cola: “Hey Kid, Catch!” (1979) Metro Trains: “Dumb Ways to Die”…
Create an Instagram account from scratch Convert your personal account to a business account Define your target audience…
Facebook is the most popular social media network for men and women aged 35-44. That’s right. Older millennials…
Emotional branding is the process of forming a relationship between a consumer and a product or brand by…