Key Points The Segmentation, Targeting and Positioning (STP) Model helps you position a product or service to target…
Targeting is focused on evaluating available segment’s attractiveness and select one or more segments to serve. You only…
Use detailed audience personas to guide your creativity Get to know their needs with customer journey maps Combine…
Targeting involves selecting which customer segment the firm should target, i.e., the most attractive segment. Positioning influences how…
What are Market Segmentation and Targeting? Market segmentation and targeting refer to the process of identifying a company’s…