21, 2016 – Nielsen today announced the launch of advanced analytics through Digital Ad Ratings (DAR). The new…
In 2021, BBDO grew its client list to include The Home Depot, adding to its roster of brands…
1. Print Media (Newspapers, Magazines, Brochures, and Catalogues) 2. Electronic and New media (Television, Radio and Internet) 3.…
The saying “Health is Wealth” means that health is the biggest wealth anybody can have. Anything can be…
This type of advertising allows marketers to create relevant campaigns for the right people. For example, a sportswear…
Filmmakers emotionally suture the audience into the story by creating characters and situations that generate sympathy, jeopardy, and…
Human interest ad copy Educational ad copy Reason why? ad copy Institutional ad copy Suggestive ad copy Expository…
Apple: Shot on iPhone. Tech giant Apple’s “Shot on iPhone” is an ongoing social media marketing campaign to…
Having sponsorship funding allows athletes to focus more on the training and production of their sports and reduces…
Campaigns are made up of one or more ad groups. Ad groups are just that: groups of ads…