Traditional marketing concepts focuses on products only. Modern marketing concepts focuses on customer’s needs and wants. 02. In…
As Patrick said, before his team takes on a project, they make sure they have a firm understanding…
Media planning has several benefits, including: You’ll start and stay more organized through your ad campaign. You’ll be…
congregation, crowd, gallery, gathering, market, public, admirers, assemblage, assembly, devotees, fans, following, hearers, house, listeners, moviegoers, onlookers, patrons,…
New media is any media—from newspaper articles and blogs to music and podcasts—that are delivered digitally. From a…
Over-The-Top (OTT) Channels Microcopy Creation Podcasting Reddit Instagram Stories And Facebook Live Medium Voice Marketing Digital Video What…
Video ads get shorter and shorter Ads lose the sound Advertisers capitalize on the popularity of mobile gaming…
Nike: “Just Do It” Campaign Pepsi: The “Is Pepsi OK?” Campaign 3 Dove: “Real Beauty” Campaign Old Spice:…
Most advertisers believe a moderate level of fear will be the most effective. Too much fear causes the…
Street hawker is probably the oldest form of advertisement. Which is one of the oldest and traditional forms…