There are 4 main types of barriers to entry – legal (patents/licenses), technical (high start-up costs/monopoly/technical knowledge), strategic…
Founded by Jeff Bezos in 1994, Amazon started as an online bookstore that later diversified to selling everything…
The threat of new entrants is medium to low. Threat of substitute products: While companies could copy Argento’s…
Porter’s five forces help to identify where power lies in a business situation. This is useful both in…
Porter’s Five Forces is a model that identifies and analyzes five competitive forces that shape every industry and…
A Swot analysis is a framework that marketing teams used to identify their internal strengths and weaknesses, and…
Online surveys and questionnaires are one of the most popular market research methodologies. What are the 2 main…
Export is the primary route for entry into the global markets. What is meant by customer entry point…
External forces are factors outside the organization that are beyond a company’s control. These factors impact each business…
What are five generic business strategies for achieving a profitable business? The five generic business strategies are differentiation,…