Better allocate your marketing budget Determine the most effective channels for different customer segments and target users based…
First Interaction attribution assigns 100% credit to touchpoints that initiate conversion paths. What are the 4 attribution types…
By default, Google analytics uses the last-click attribution model. All credit is assigned to the last channel a…
By default, Google analytics activity columns use a last-click attribution model. Does Google Analytics have multi-touch attribution This…
Offline Attribution the analytical practice of determining which digital marketing tactics, such as channels, campaigns, or creative, precede…
Growing brand awareness. Building trust. Create credibility. Promote industry “thought leadership” How many pillars of epic content creation…
An attribution model is the rule, or set of rules, that determines how credit for sales and conversions…
An attribution model is the rule, or set of rules, that determines how credit for sales and conversions…
Edm marketing is an acronym for Electronic direct mail marketing. It’s a marketing tactic used by companies to…
What is a customer communication strategy? A customer communication strategy is a cohesive, big-picture business plan for connecting…