A great example of an omnichannel approach is Starbucks’ loyalty rewards program. While the rewards program is primarily…
Weiner’s attribution theory states that an individual’s causal attributions of achievement affect subsequent behaviors and motivation. One of…
Omnichannel is a cross-channel content strategy used to improve the customer experience and drive better relationships across all…
The Last Non-Direct Click model ignores direct traffic and attributes 100% of the conversion value to the last…
Customer centricity demands that the customer is the focal point of all decisions related to delivering products, services…
Mobile attribution is the science of matching two data points, such as attributing ad spend to user engagement…