The five elements need to be considered as assets which the organization has committed to its current marketing…
Emarketing is much more relationship-oriented than internet marketing, which focuses exclusively on directing site traffic for maximum potential…
For example, in [8] , six types of tourism are organized: relaxing tourism, relaxing and health care tourism,…
Relationship marketing in tourism is often applied through different forms of strategic alliances. It is important to develop…
There are three major roles that advertising plays in the tourism industry: To inform tourists to visit a…
Tourism has an impact on almost every industrysomething JWU has recognized for decades. Marketing, conflict management, negotiation, sustainable…
Pricing: No other lever has more impact on profitability Make price strategy a top management priority Set an…
Cohen (1972), a sociologist of tourism, classifies tourists into four types, based on the degree to which they…
There are four fundamental criteria for segmentation: geographic, demographic, psychographic and behavioral. In geographic segmentation, the market is…
Scope of Marketing – Goods, Services, Persons, Experiences, Events, Places, Organizations as a Brand, Information, Ownership of Property…