Market segmentation is the strategic tool to account for heterogeneity among tourists by grouping them into market segments…
There are four main characteristics of tourism, and these are intangibility, perishability, inseparability, and variability that are in…
Lack of Understanding Budget Constraint High Expectations Too Many Communication Platforms Poor Appreciation Finding the Right Talent Credibility…
Not surprisingly, securing a career in tourism allows you to travel the world, all while meeting new people…
Ecotourism typically involves travel to destinations where flora, fauna, and cultural heritage are the primary attractions. Ecotourism is…