Pricing: No other lever has more impact on profitability Make price strategy a top management priority Set an…
Cohen (1972), a sociologist of tourism, classifies tourists into four types, based on the degree to which they…
There are four fundamental criteria for segmentation: geographic, demographic, psychographic and behavioral. In geographic segmentation, the market is…
Scope of Marketing – Goods, Services, Persons, Experiences, Events, Places, Organizations as a Brand, Information, Ownership of Property…
2. DMCs are among the members of DMOs. 3. There are now 4,200 DMOs globally and 1,450 in…
With the advent of websites and social media, hospitality businesses now have a far-reaching and cost-effective way to…
A destination marketing organization (DMO) or convention and visitors bureau (CVB) is an organization that promotes a town,…
The hospitality industry is a broad group of businesses that provide services to customers. The industry can be…
Seven ‘Ps’ are essential for better marketing of bank services, according to Dr K. Rajesh Nayak, Director (Training),…
Accommodation Food and Beverage Services Recreation and Entertainment Transportation Travel Services How much money does 10k instagram followers…