Intangibility Inseparability Variability Perishability What is physical evidence in 7ps of marketing Physical evidence provides tangible cues of…
Become a contributor or guest blogger Encourage your employees (including C-level) to post on LinkedIn Empower influencers to…
The higher the market share, the more sales a company has than its competitors in their given industry.…
Set up and optimize your free business account Create an Instagram marketing strategy Create a unique and memorable…
Tourism and hospitality marketers need to be concerned with four generic characteristics that make the marketing of services…
According to Lovelock, service marketing has four characteristics. They are, (a) Intangibility ie. Cannot be touched are viewed,…
Stop giving away free upgrades Offer paid room upgrades pre-arrival Streamline your upselling efforts with a smart hotel…
Tourism marketing is the collective name given to the various marketing strategies used by businesses within the tourism…
Fill Out Your Profile Add Your Branded Hashtags “Follow Us on Social”: Cross-Promote on Other Channels Use Unique…
Tap into rich storytelling Create experiential marketing moments Market your region, not just your attraction Become known for…