Media is used as a major source of information for tourists. Frequent studies have proved that media play…
Because the hospitality industry focuses heavily on creating experiences and relationships with customers and patrons, marketing that inspires…
What are the best marketing strategies to use? Use social media Create video tutorials Start blogging now Understand…
As products move through channels, many activities occur. These tasks must be completed no matter how many intermediaries…
Intangibility Inseparability Variability Perishability What is physical evidence in 7ps of marketing Physical evidence provides tangible cues of…
Become a contributor or guest blogger Encourage your employees (including C-level) to post on LinkedIn Empower influencers to…
The higher the market share, the more sales a company has than its competitors in their given industry.…
Set up and optimize your free business account Create an Instagram marketing strategy Create a unique and memorable…
Tourism and hospitality marketers need to be concerned with four generic characteristics that make the marketing of services…
According to Lovelock, service marketing has four characteristics. They are, (a) Intangibility ie. Cannot be touched are viewed,…