Tourism (market) segmentation denotes the process of classifying a population of tourists into subgroups homogeneous in terms of…
4 Steps to Execute Destination Management For a destination management organisation actually looking to execute a management plan,…
This includes planning and developing package and escorted tours, receptions, seminars, addressing groups and individuals, promoting tours and…
It involves the management of multitude of activities such as studying tour destination, planning the tour, making travel…
The marketing mix contains the 4 P’s: product, place, price, and promotion. However, 3 extra P’s apply for…
Outbound tourism refers to the activities of a resident visitor outside of their country of residence (e.g. a…
Domestic tourism, involving residents of the given country traveling only within this country; Inbound tourism, involving non- resident…
Invoices in the local language Provide clear delivery dates Know your legal obligations Adapt your website Invest in…
The five elements need to be considered as assets which the organization has committed to its current marketing…
Social media enables especially young people to share the most significant memories from their travels with a vast…