I think there are three main challenges. Firstly, creating the environment and organisational structures within a place which…
Relationship marketing in tourism is often applied through different forms of strategic alliances. It is important to develop…
Issam Kazim, CEO of Dubai corporation for Tourism and Commerce Marketing, discusses the growth of the emirate as…
A tourism marketing strategy is a structured document that outlines your current position in the marketplace, what you…
What is wellness tourism? The Global Wellness Institute defines wellness tourism as travel associated with the pursuit of…
Think of new ideas to attract tourists to your country Seek local partnerships Let your tourists become brand…
Tourism is the activities of people traveling to and staying in places outside their usual environment for leisure,…
2. DMCs are among the members of DMOs. 3. There are now 4,200 DMOs globally and 1,450 in…
So, one could assert that the destination must be able to create a positive service image in tourists’…
Travel agents facilitate customers to find out best possible travel arrangements. They recommend destinations and make arrangements for…