Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the…
Above the Line, or Atl marketing, refers to generally untargeted, massive campaigns to raise brand awareness and reach…
Below-the-line advertising is an advertising strategy where products are promoted in media other than mainstream radio or television.…
One of the main benefits that a 360-degree customer view provides is the ability to extend the sales…
Above the Line, or Atl marketing, refers to generally untargeted, massive campaigns to raise brand awareness and reach…
Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the…
BTL activities include direct mail campaigns, trade shows, catalogs, brand promotion activities, telemarketing, free sampling, exhibitions and targeted…