Unilever implements a complex marketing mix that considers product differences and variations among markets around the world. A…
Unilever’s pricing strategy is penetration (high quality, low price). To study the price in the marketing mix of…
Project shakti enables women in villages across India to nurture an entrepreneurial mindset and become financially independent. Under…
In addition to continuing to drive sustainable sourcing and an end to deforestation, Unilever is setting out to…
Enter Unilever’s newest personal care brand—Love Beauty and Planet, which launched in the U.S. this week with products…
WPP keeps Unilever U.S. media business as Omnicom and Havas gain elsewhere. By Jack Neff. Published on September…
Branding in its earliest form dates all the way back to around 2000BC and was purely used to…
At legendary B2C firms like Procter & Gamble, Unilever, and Coca-Cola, the marketing department commands a great deal…
Unilever implements a complex marketing mix that considers product differences and variations among markets around the world. A…
A “branded house” is an organization where the company itself is the brand, and all of its products…