There are four levels of scope: product, hit, session, and user: Product – value is applied to the…
Google Click Identifier (GCLID): Definition Google Click ID (GCLID) is a parameter passed in the URL with ad…
Explanation: The benefit of having multiple groups of ads is the ability to divide ads and keywords into…
Meaning, search ads only appear to those who are already searching for your product or service, while display…
CPM (cost-per-mille): With cost-per-impression (CPM), you pay when Facebook shows your ad 1000 times. Impressions are the number…
The ad network earns money by taking a cut of the ad revenue, or by marking up inventory…
Position your index (left mouse button) and middle finger (right mouse button) over the upper edge of the…
The easiest and most common way to put 2 photos together is a collage. Creating one is an…
What is customization? Customization is done by the user. Users are asked to identify their preferences and they…
A trick banner is an online banner ad that is designed to copy the style of an operating…