When you’re excited about something you’ve Tweeted and want to share it with more people, you can promote…
Check Your Eligibility Create a Local Services Ad Profile Submit Relevant Paperwork Complete the Background Check Manage Your…
How Google ads work. Google Ads operates under a pay-per-click (PPC) model. That means marketers target a specific…
Reach is the total number of people who see your content. Impressions are the number of times your…
There are four levels of scope: product, hit, session, and user: Product – value is applied to the…
Google Click Identifier (GCLID): Definition Google Click ID (GCLID) is a parameter passed in the URL with ad…
Explanation: The benefit of having multiple groups of ads is the ability to divide ads and keywords into…
Meaning, search ads only appear to those who are already searching for your product or service, while display…
CPM (cost-per-mille): With cost-per-impression (CPM), you pay when Facebook shows your ad 1000 times. Impressions are the number…
The ad network earns money by taking a cut of the ad revenue, or by marking up inventory…