Delivering Growth at Scale Strong customer demand for Starbucks driven by focus and discipline in elevating customer experiences,…
Listen to your customers Know your competition Be honest and fair in your self-evaluation Recognize that customers are…
LEGO created a strategy of niche differentiation, using crowd-ideation and co-creation to leverage the massive Lego community of…
Your marketing goals, objectives, and KPIs Your buyer personas: Who is your target audience? Your positioning: Will it…
Value based pricing – Price based on it’s perceived worth Competitor based pricing – Price based on competitors…
Promotional pricing is a sales strategy in which brands temporarily reduce the price of a product or service…
It is believed that pricing has a significant effect on the buying behavior of consumers because the higher…
Solution selling is a sales approach that focuses on your customers’ needs and pain points, and provides products…
BrandAsset® Valuator (BAV®) is the world’s largest and leading empirical study of consumer brand perceptions. Since 1993, BAV…
Clear description of who you are Contact page Small chunks of information Easy mobile navigation Customer testimonials Is…