A student spends three hours and $20 at the movies the night before an exam. The opportunity cost…
The music-streaming industry is costly. In the most literal sense, every content creator generates more profit than the…
A pricing strategy takes into account segments, ability to pay, market conditions, competitor actions, trade margins and input…
Use native advertising Run Facebook and Instagram ads Run ads on Twitter Partner with influencers to review your…
Step 1: Identify the problem Step 2: Define your target audience Step 3: Research competition and demand Step…
A branding fundamental is authenticity built on a foundation of performance and delivery. If you don’t believe in…
Through its competitive positioning strategy, Coca-Cola stays ahead of its competitors by offering an extensive product line, providing…
Developing a quality product or offering excellent customer service Engaging in an effective marketing plan Creating a memorable…
Preparation and planning Definition of ground rules Clarification and justification Bargaining and problem solving Closure and implementation What…
1. Linear Attribution. A linear attribution model, also known as an even-weighting attribution model, gives equal credit for…