Marketing effectiveness is measured by how well a company’s marketing strategies increase its revenue while decreasing its costs…
A common rule of thumb is multiplying your monthly revenue by 24–36. So, if your website brings in…
Range, price and convenience are placed at the core of Amazon competitive advantage. The global online retailer operates…
CPC bid) that’s the highest amount that you’re willing to pay for a click on your ad. Set…
Who uses Amplitude? 429 companies reportedly use Amplitude in their tech stacks, including StackShare, Accenture, and CircleCI. What…
McDonald’s organizational structure is also tall (hierarchical) which means that there are many leaders and layers of management.…
Generally, the brand offers fashionable clothes at reasonable prices, mainly focusing on middle-class people and college-going students at…
Online marketing communicates customers with e-mails, chat, social media. Offline marketing communicates with customer with their mobile number…
Under line branding strategy, complementary products combine to form a complete whole with a common concept. For example,…
Specifically, Tesco pricing strategy is based on its marketing message of ‘Every Little Helps’. Tesco management aims to…