1. Linear Attribution. A linear attribution model, also known as an even-weighting attribution model, gives equal credit for…
These are the four basic strategies, variations of which are used in the industry. Apart from the four…
Using the Spin selling questions Write down at least three potential problems which the prospect may have and…
Hence, the company is using the selective distribution channel maintaining a push-and-pull marketing communication (Meyer 2015). McDonald’s business…
An app’s pricing strategy is how you earn money, value, and popularity via your app. It helps you…
Ecommerce website Personal blog Business website Brochure website Portfolio website 6 Nonprofit website Community forum or wiki How…
Influencers also provide insight into their personal lives, and interact with their followers. Responding to messages, giving their…
The following picture shows the product life cycle with four key events: launch, product-market fit, life cycle extension,…
In marketing, big data comprises gathering, analyzing, and using massive amounts of digital information to improve business operations,…
Brand keys is a brand research consultancy specializing in predictive consumer behavioral brand equity, loyalty, and engagement metrics.…