1. Apple. We can easily say that Apple is one of the most successful brands of our generation.…
Market segments are a way of splitting up the market in the relevant segment (which differ per industry).…
Understand Your Identity And Beliefs Give Back To Society Show Off Your Team Use Storytelling Be Consistent What…
An above average market penetration rate for consumer goods is estimated to be between 2% and 6%. A…
Moore: Packaging is often called the “silent” hero in many value chains—reducing food waste, protecting medicine, and enabling…
Cross-selling is a sales tactic to increase sales by suggesting additional, related or complementary items to a customer.…
In-market audiences allow you to find customers who are researching products or services and actively considering buying something…
Tauber (1988) suggests seven strategies to identify extension cases such as product with parent brand‘s benefit, same product…
Brand personality is the personification of a brand, i.e., giving human qualities to the brand. Like any human…
A positioning message is a concise statement about your business, primarily for internal use, that defines how your…