The following picture shows the product life cycle with four key events: launch, product-market fit, life cycle extension,…
In marketing, big data comprises gathering, analyzing, and using massive amounts of digital information to improve business operations,…
Brand keys is a brand research consultancy specializing in predictive consumer behavioral brand equity, loyalty, and engagement metrics.…
Why Accenture? Was there a time when you dealt with conflict in a team? How did you deal…
Market-based pricing involves a process in which product prices are fixed after studying the price of similar products…
Build Relationship Capital Tell Stories Show Audiences What’s In It For Them Reframe It As Building Credibility Align…
Today’s luxury brand target audience is 25 to 44 years old. They comprise 64 percent of this overall…
The average directional index (ADX) is used to determine when the price is trending strongly. In many cases,…
For a period of Time burberry wasn’t viewed as luxurious. It wasn’t until 1997 that Burberry was restored…
Step 1: Determine your business goals Step 2: Conduct a thorough market pricing analysis Step 3: Analyze your…