Value-based pricing is a strategy of setting prices primarily based on a consumer’s perceived value of a product…
A strategy canvas is a line graph that plots a business’s key factors (such as price, customer service,…
The corporate image or brand image, is the set of beliefs, attitudes, and perceptions that the public have…
However, the prices are not determined only by the forces of demand and supply. Other factors such as…
Branding isn’t a do-it-yourself, at-home activity. It’s a painful process that should only be done by professionals in…
Zappos is the epitome of customer service and revolutionary corporate culture. It’s the main reason why Zappos is…
The target market for NIVEA is women aged 18-35. What is Nivea brand personality Consumers consistently reaffirm their…