In-market audiences allow you to find customers who are researching products or services and actively considering buying something…
Tauber (1988) suggests seven strategies to identify extension cases such as product with parent brand‘s benefit, same product…
Brand personality is the personification of a brand, i.e., giving human qualities to the brand. Like any human…
A positioning message is a concise statement about your business, primarily for internal use, that defines how your…
a pricing strategy in which prices are set at a high level, recognising that lower prices will inhibit…
The typical range for a small business is 1.5 to 3x SDE. Higher earnings, fast growth, and stellar…
Also known as competition-based or market-oriented pricing, market pricing refers to setting the price of a product or…
Location analysis is a technique for discovering, assessing and specifying the optimal placement of an organization’s people, information,…
Cost leadership According to the article, Trader joe‘s focuses on lower cost and higher quality products in order…
LinkedIn is actually one of the best tools for finding B2B sales prospects thanks to the platform’s sophisticated…