Patagonia’s self-imposed Earth tax, 1% for the Planet, provides support to environmental nonprofits working to defend our air,…
A slogan, by its simplest definition, is a catchy tagline or phrase that’s used by a company for…
A Brand strategist is a professional who develops position recommendations for companies looking at developing or expanding their…
The inside-out strategy focuses on—you guessed it—the internal. It looks at how businesses can use existing resources to…
Nike produces a wide range of sports equipment and apparel. Their first products were track running shoes. How…
A go-to-market strategy is a tactical plan detailing how a company plans to execute a successful product release…
Possessions allow us to understand and to express our self-identity. For the elderly, possessions are also important repositories…
A comparative market analysis (CMA) estimates a home’s price based on recently sold, similar properties in the immediate…
Seek Customer Feedback Strengthen Your Customer Service Team Use CRM Platforms Leverage Multi-Channel Servicing What does B to…
Bundle pricing is a strategy where companies combine complementary products / services together and offer them at a…