When we talk about brand strategy vs. content marketing strategy, it’s important to understand not just what each…
Succinctly defined, brand identity refers to the visible elements of a brand such as the colour, the design…
The Brand Strategy Template includes the essential strategic elements: Values, Mission, Promise, Identity, and Tagline. First, research each…
Adidas corporate social responsibility (CSR) Policy To achieve its CSR objectives, Adidas focuses on three key areas, namely:…
A Conflict and Solution Authenticity Universality Purpose and Structure Accessibility Relatability Emotion Curiosity What is strategic storytelling Strategic…
There are at least three classes of methodologies to measure brand preference directly: Survey questions (self-report, unaided preference)…
Access All China will remain the world’s most penetrated ecommerce market in 2022, with 46.3% of the country’s…
Psychographic data is information about a person’s values, attitudes, interests and personality traits that is used to build…
Understanding Red Bull’s Positioning and Target Market Red Bull’s target market can be identified as young urban males…
Psychographic segmentation is the research methodology used for studying consumers and dividing them into groups using psychological characteristics…