Brand positioning creates clarity around who you serve. It also explains to your target audience why you are…
Sign in to your Google ads account Click the tools icon in the upper right corner of your…
Well, while there are no set rules on how many content pillars you should have, we think three…
Definition: Branding strategy A branding strategy (a.k.a. brand development strategy) is the long-term plan to achieve a series…
Strategic brand management is meant to support companies in getting (or improving) brand recognition, boosting revenue, and achieving…
Psychographic segmentation is the research methodology used for studying consumers and dividing them into groups using psychological characteristics…
Netflix adopts a responsive and proactive business sector. They quickly respond to innovation and changes in consumer behavior…
Conduct thorough market research Check out international markets Study your consumers Check out your competitors Leverage social evolutions…
Other companies that just copy 3M’s structures and culture also can become a successfulinnovators. As we can see…
A brand driven business means that ‘brand strategy‘ trumps all. The brand strategy encapsulates that the ideal, the…