Target Market of Volkswagen Volkswagen has a diverse target audience that includes the middle class, upper-middle-class, and upper…
Think Small was one of the most famous ads in the advertising campaign for the Volkswagen Beetle, art-directed…
Because of the remote location of their Wolfsburg factory, Volkswagen has produced food for its workers there since…
Dual-Board Structure As a German stock corporation, or “AG” (Aktiengesellschaft), Volkswagen has a dual board structure: at the…
The Group comprises ten brands from five European countries: Volkswagen, Volkswagen Commercial Vehicles, ŠKODA, SEAT, CUPRA, Audi, Lamborghini,…
Meet tribe, a new social app for iOS and Android that is going head-to-head against Taptalk, Snapchat and…
The modern Audi era began in the 1960s, when Auto Union was acquired by Volkswagen from Daimler-Benz. After…
Welcome to adam&eveDDB A place full of audacious and famous ideas that help grow businesses and shape cultures.…
Secondly VW were able to take advantage of economies of scale thanks to high volume sales in Europe…