A Brand strategist is a professional who develops position recommendations for companies looking at developing or expanding their…
5 Trends Emerge in the Gartner hype cycle for Emerging Technologies, 2018. Widespread artificial intelligence, biohacking, new platforms…
Unique among creative and artistic professions, architecture must always reflect the age and cultural context that produced it.…
Starbucks’ focus on increasing its proportion of stores that generate higher profit margins will incrementally increase its profits…
Toyota Company commenced globalization early in the nineties through FDI flow. This strategy turned out to be very…
QNET relies on a network of Independent Representatives to distribute their products and grow their brand. This network…
Currently, the firm’s positioning strategy is based on benefits and affordability. JW Marriot has positioned itself as a…
The “Think Small” campaign was developed in 1959 for advertising the Volkswagen beatle. Conceived by Helmut Krone and…
In 2021, Procter & Gamble won the title of the largest advertiser worldwide, having invested 8.1 billion in…
Chanel (/ʃəˈnɛl/ shə-NEL, French: [ʃanɛl] ( listen)) is a French luxury fashion house founded in 1910 by Coco…