80% of the initial price, and they are still classified as premium products, even when they can no…
Its target market is the price-sensitive lower middle-income group of customers and millennials who prefer smartphones in a…
MIOT Ecosystem is a large network of smart devices that bring the future to your door. The company…
Since its first overseas foray into Singapore in 2014, the company has expanded internationally and launched in more…
Xiaomi marketing mix (Xiaomi 7Ps of marketing) comprises elements of the marketing mix that consists of product, place,…
Xiaomi’s main challenge is successfully achieving the ambitious growthgoals through international expansion due to maturing Asian markets.Anecosystembusiness model…
Starting in 1993, Samsung has adopted an aggressive branding and advertising strategy. Samsung’s branding philosophy is built on…
A product mix is the total number of product lines and individual products or services offered by a…
Cost Based Pricing – Uses cost as its primary decision factor Market Value Pricing – Pricing is based…
With operating income of US$70.898 billion and revenue of US$265.595 billion, Apple is for sure having a business…