Starting in 1993, Samsung has adopted an aggressive branding and advertising strategy. Samsung’s branding philosophy is built on…
A product mix is the total number of product lines and individual products or services offered by a…
Cost Based Pricing – Uses cost as its primary decision factor Market Value Pricing – Pricing is based…
With operating income of US$70.898 billion and revenue of US$265.595 billion, Apple is for sure having a business…
Microsoft’s Generic strategy (Porter’s Model) Broad differentiation involves unique products sold to a wide variety of customers. In…
Marketing approach adopted by Xiaomi: Xiaomi has kept its marketing strategy minimalistic due to the cost leadership business…
All the Oppo smartphones which run on ColorOS comes with a setting called recommendations. You can toggle that…
the pricing of a product at a lower than average-cost level on the basis that costs will decrease…
Minimize paper storage Increased security Reduced costs Environmentally friendly Convenience What are the advantages and disadvantages of scanning?…
80% of the initial price, and they are still classified as premium products, even when they can no…