According to the result of a recent survey conducted by the Mobile Ecosystem Forum, 44 percent of iOS smartphone users in 2019 were between 16 and 24 years old.
30 percent of respondents in that age range were Android users.
Why do you think Apple is more innovative than its competition
The answer: Because Apple’s focus is very different from the focus of companies like Google.
While Google is focused on innovation, Apple isn’t concerned with being first. Rather, Apple wants to take innovation to the next level–by making its product features better and able to work seamlessly across multiple devices.
What is meant by new product pricing strategy
Recently came across these most popular pricing strategies for new products being launched. Skimming: In this strategy the price for new product is set very high initially (at launch).
This ensures getting high revenue from all the segment of buyers.
Who is Apple’s demographic
What is Apple’s age demographic? Depending on the device, Apple users might be as young as 16 or as old as 70.
According to statistics taken in the US, the iPhone is most popular among 16 and 24-year-olds, with the majority of people in that age group preferring iPhone to Android.
Who is Apple’s biggest competitor
Samsung is founded in 1938 by Lee Byung-Chill and currently in the top 10 most valued companies in the world.
Samsung is the one of the Top competitors of Apple in the Smartphones segment.
Samsung is the leader in smartphone market share.
Does Apple still use price skimming
Android follows a penetration pricing strategy. Apple uses a skimming strategy. Neither is inherently superior to the other.
Like any strategy, each has advantages and disadvantages and their ultimate success often depends upon both circumstances and execution.
What is premium strategy
Premium pricing is a strategy that involves tactically pricing your company’s product higher than your immediate competition.
The purpose of pricing your product at a premium is to cultivate a sense of your product’s market being just that bit higher in quality than the rest.
Is Apple push or pull strategy
While pull marketing is recommended for companies that want to generate demand for a product, it can also be used by popular brands whose products are already sought after.
For instance, Apple is currently using a push marketing strategy by “pushing” or improving its other product lines, such as the Mac.
What is premium price strategy
Deeper Insights Into the Premium Pricing Strategy Premium pricing, also referred to as “image pricing” or “prestige pricing,” aims to display the quality and experience associated with a product, in which a seller deems artificially high prices for a product or service.
What is the closest phone to an iPhone?
- Samsung Galaxy S22 series
- Apple iPhone SE 2022
- OnePlus 10 Pro
- Asus Zenfone 8
- Samsung Galaxy Z Flip 3
- Sony Xperia 1 III
- Google Pixel 6 series
Why is Apple a price setter
The customer believes that Apple’s products are unique, and therefore, would not consider the alternatives that are on the market.
That allows Apple to charge higher prices for its products. Price-makers typically use a cost-plus pricing approach.
What is Apple’s positioning statement
Apple Positioning Statement: Apple emphasizes technological research and advancement and takes an innovative approach to business best practicesit considers the impact our products and processes have on its customers and the planet.
Which is the smallest iPhone
The iPhone 13 mini is the only mini iPhone that Apple still sells, with a 5.4-inch screen.
What companies use the 4Ps
McDonald’s Corporation’s marketing mix (4Ps) involves approaches that meet business concerns in different markets around the world.
The marketing mix defines the strategies and tactics that the fast-food restaurant company uses to reach target customers, in terms of products, place, promotion, and price (the 4Ps).
References
https://globalmarketingprofessor.com/apples-pricing-strategy/
https://serpwatch.io/blog/apple-customer-demographics/
https://www.atlantis-press.com/article/125954341.pdf
