Nearly 80% of 30- to 49-year-olds and nearly 65% of 50- to 64-year-olds also use social media, as compared to 88% of 18- to 29-year-olds.
And while only 37% of those ages 65 and older use social media, their numbers are growing.
How different age groups are using social media
Some 84% of adults ages 18 to 29 say they ever use any social media sites, which is similar to the share of those ages 30 to 49 who say this (81%).
By comparison, a somewhat smaller share of those ages 50 to 64 (73%) say they use social media sites, while fewer than half of those 65 and older (45%) report doing this.
How are different age groups using social media target internet
The Pew Research Centre found that 40% of those aged 30-49 use social media as a news source, compared with 26% of 50-to-64-year-olds and just 25% of those aged 18-29.
Facebook can lay claim to the highest proportion of users browsing for news – 45%.
What age is the most active on social media?
- Number of monthly active users: 2.91 billion
- Largest age group: 25-34 (31.5%)
- Gender: 43% female, 57% male (no data on other genders)
- Time spent per day: 33 minutes
What social media is most popular by age?
- 86% of people ages 18-29 use Facebook
- 77% of people ages 30-49 use Facebook
- 51% of people ages 50-65 use Facebook
- 34% of people that are 65+ Years old use facebook
What age groups use Facebook
Overall, 18.5 percent of users belonged to the 18 to 24-year age group, followed closely by users aged 35 to 44 years, with 18 percent.
Facebook’s smallest audience can be found amongst teen users, as just one in every twenty users were aged 13 to 17 years.
What is the most used social media platform by teenagers 2022
YouTube tops the 2022 teen online landscape among the platforms covered in the Center’s new survey, as it is used by 95% of teens.
TikTok is next on the list of platforms that were asked about in this survey (67%), followed by Instagram and Snapchat, which are both used by about six-in-ten teens.
What is the most used social media platform by teenagers
In the United states, YouTube has become the most popular social media platform with 85 percent of 13 to 17 year olds using it, 72% use Instagram, 69% use Snapchat, 51% use Facebook, and it’s estimated that 69% of US teens are monthly TikTok users.
What age group mostly uses Instagram
As of June 2022, 27.3 percent of Instagram’s audience in the United States were aged between 25 and 34 years.
Overall, users ages between 13 and 17 years old accounted for 5.9 percent of Instagram’s user base in the United States.
Why does social media attract today’s generation
In today’s society, the use of social media has become a necessary daily activity.
Social media is typically used for social interaction and access to news and information, and decision making.
It is a valuable communication tool with others locally and worldwide, as well as to share, create, and spread information.
What age group do advertisers target
Marketing demographic age brackets are usually 18-24, 25-34, 35-44, 45-54, 55-64, and 65 and older.
How popular is social media
Analysis from Kepios shows that there are 4.70 billion social media users around the world in July 2022, equating to 59.0 percent of the total global population.
Social media user numbers have continued to grow over the past 12 months too, with 227 million new users joining social media since this time last year.
What is the best social media for adults?
- 1
- Discord
- Nextdoor
Which age group uses Instagram the most
59% of internet users between the ages of 18 and 29 use Instagram and 33% of internet users between the ages of 30 and 49 use Instagram.
According to one study, 17% of teenagers say that Instagram is the most important social media platform to them and 90% of users are under 35 years old.
Why do Millennials use social media
The biggest reason millennials use social media is to communicate with family, friends, co-workers and acquaintances.
The same 2021 Harris Poll survey mentioned earlier indicates that nearly 61 percent of millennials say their biggest reason for using social media is for communication.
Which social media platforms are growing?
- TikTok
- Discord
- Twitch
- Instagram Reels
- Patreon
- Twitter Spaces
- Spotify Greenroom
- Caffeine
Who are the users of social media?
- The Listener
- The Activist
- The Spammer
- The Passionista
- The Social Butterfly
- The Troll
- The Influencer
- The Early Adopter
Why is target audience important in social media
Focusing on a few specific target groups allows you to advertise more effectively. This also means allocating money and resources on relevant consumer groups.
Knowing a specific audience group to target also helps solidify a brand voice that resonates.
This amplifies your social media branding efforts.
How often do people use social media
Average daily time spent on social media worldwide 2012-2022 As of 2022, the average daily social media usage of internet users worldwide amounted to 147 minutes per day, up from 145 minutes in the previous year.
What are the six categories of social media users
Aimia, a Canadian company who specialise in loyalty management, have created a segmentation model that analyses the behavioral drivers of trust and control to identify six social media persona types – these are no shows, newcomers, onlookers, cliquers, mix-n-minglers and sparks.
Why do students use social media
Social media is any digital technology that allows people to share ideas, information and thoughts via online communities and networks.
Social media provides students with multiple ways to connect virtually with others (family, friends/peers, teachers, members of interest groups, and even strangers).
Which social media do students use
The most popular platform was Facebook, with 95.8% of students active on the platform.
YouTube, Instagram, Twitter and LinkedIn were next in popularity, with usage rates of 77%, 71.3% and 69% respectively.
How many people use social media everyday
4.70 billion people around the world now use social media, 227 million new users have come online within the last 12 months.
The average daily time spent using social media is 2h 29m.
Who are the most users of social media?
- 1
- YouTube2.2 billion MAUs
- WhatsApp2 billion MAUs
- Instagram2 billion MAUs
- WeChat1.26 billion MAUs
- TikTok1 billion MAUs
- Sina Weibo573 million MAUs
- QQ538.91 million MAUs
How many people are addicted to social media
Over 210 million people worldwide suffer from social media addiction. In the US alone experts estimate that about 10% of social media users are addicted.
This corresponds with the fact that 78% of Americans check and use social media every day.
Which is the fastest growing social media platform
This begs the question: What are the fastest-growing social media platforms? The latest data shows that the fastest-growing social network is TikTok.
What is the most popular social media 2021?
- Facebook boasts 179.5 million users
- 118.9 million people are on Instagram
- 91.1 million Americans are on Pinterest
- TikTok users have grown to 78.7 million
- 87.3 million people communicate via Snapchat regularly
- 64.7 million users are on LinkedIn
- Twitter boasts 55.6 million users
Where is social media most popular
The United States and China account for the most high-profile social platforms.
What is the purpose of social media
Billions of people around the world use social media to share information and make connections.
On a personal level, social media allows you to communicate with friends and family, learn new things, develop your interests, and be entertained.
How social media influences the world
Due to this, social media impacts society in the following ways: Generating visibility around social, ethical, environmental and political views or issues.
Spreading educational material quickly and efficiently. Providing companies with new marketing opportunities.
What is social media used for
Social media is a collective term for websites and applications that focus on communication, community-based input, interaction, content-sharing and collaboration.
People use social media to stay in touch and interact with friends, family and various communities.
References
https://blog.hootsuite.com/target-market/
https://digitalscholar.in/pros-and-cons-of-social-media/
https://www.demandsage.com/social-media-users/
https://communications.tufts.edu/marketing-and-branding/social-media-overview/
https://fabrikbrands.com/target-audience-definition/
