Conversion API (CAPI) is a measurement solution that allows a direct, server-to-server connection to share conversion data with Twitter to enable the measurement of Twitter campaigns.
Conversion API increases measurement options and provides you with control over what data is shared.
What does DSP mean in AdTech
A demand-side platform (DSP) is an advertising technology (AdTech) platform that allows advertisers working at brands and ad agencies to buy inventory (aka ad space) on an impression-by-impression basis from publishers via supply-side platforms (SSPs) and ad exchanges via real-time bidding (RTB).
Is AppLovin an ad network
We recently made the observation that The Trade Desk and AppLovin, two of the largest public, independent advertising networks, are owned and led by founders with significant skin in the game.
How much does it cost to publish a book on Amazon
How much does it cost to publish a hardcover book on Amazon? Like paperbacks, hardcover books come with a printing cost–with much higher rates.
You can expect to pay 5.5 USD or more per book depending on what ink you are using and how many pages your book has.
What is AppLovin Axon
Roughly a year ago, AppLovin launched a proprietary machine learning recommendation engine called Axon that uses predictive algorithms to target apps to the users most likely to download them.
How does Twitter track traffic in Google analytics
How to track traffic from Twitter in Google Analytics. The good news is that Google Analytics tracks traffic from Twitter by default.
Maybe this data will be enough for you to take further action. Go to Acquisition —> All Traffic —> Source/Medium.
What is difference between ad network and ad exchange
Ad Network: An ad network is an aggregator that collects ad inventory from publishers and sells it to advertisers.
It acts as an intermediary. Ad Exchange: An ad exchange is a digital marketplace where advertisers and publishers purchase and sell ad inventory directly.
What is DSP programmatic
A demand-side platform (DSP) is an automated programmatic advertising platform where marketers can purchase and manage ad inventories from multiple ad sources.
The main benefit is that you can manage all your digital ads across many networks on one interface.
What is the difference between a DSP and SSP
DSP vs SSP A DSP allows advertisers to buy ad impressions across many publishers’ websites in the most efficient way, while an SSP does exactly the opposite–it allows publishers to sell their ad inventory to advertisers at the highest possible price.
What is Admost
Admost is a full-cycle mobile monetization tool with its 3 main functions; Mobile Mediation, Revenue Analytics, and Cross Promotion.
Admost Mediation is an unbiased, client-based mediation system which optimizes the ad networks per each user due to the quality of the user.
What is AppLovin discovery
A user interface to create, manage, and automatically optimize campaigns based on ROAS goals.
Real-time analytics.
What does DSP mean in gaming
What are demand-side platforms, or DSPs? Demand-side platforms, or DSPs, are a platform that manages multiple ad exchanges through a single interface to facilitate the buying and selling of digital ad inventory.
What happens when SSP runs out
If an employee is not eligible or their SSP ends Employees may be able to apply for Universal Credit or Employment and Support Allowance ( ESA ).
They use form SSP1 to support their application.
How much do Unity games make
How much does an Unity Game Developer make? As of Sep 23, 2022, the average annual pay for an Unity Game Developer in the United States is $98,437 a year.
Is AppLovin a good place to work
89% of employees at AppLovin say it is a great place to work compared to 57% of employees at a typical U.S.-based company.
Source: Great Place to Work® 2021 Global Employee Engagement Study. People here are given a lot of responsibility.
Our facilities contribute to a good working environment.
How many people work at AppLovin
Interactive chart of AppLovin (APP) annual worldwide employee count from 2020 to 2022. AppLovin total number of employees in 2021 was 1,594, a 76.72% increase from 2020.
AppLovin total number of employees in 2020 was 902, a INF% increase from 2019.
What is AppLovin used for
The AppLovin Exchange helps DSPs and agencies reach the highest quality mobile users and efficiently scale their campaigns through direct access to the most diverse set of in-app auctions.
References
https://www.cnbc.com/2022/09/12/applovin-abandons-effort-to-buy-unity-after-20-billion-bid-rejected.html
https://www.greatplacetowork.com/certified-company/1368858
https://www.publift.com/blog/what-is-a-demand-side-platform-dsp
https://vungle.com/news/blackstone-closes-acquisition-of-vungle-a-leading-mobile-performance-marketing-platform/
