- #1 Customer Retention Rate
- #2 Product Usage – DAU/MAU Ratio
- #3 Churn Rate
- #4 Average Days to Onboard (ADO)
- #5 Net Promoter Score (NPS)
- #6 Average First Response and Resolution Times
- #7 Product Engagement
- #8 Late Invoice Payments
Which market structure is best for consumers
From the consumer point of view, pure competition is the best type of market, because it gives consumers the greatest consumer surplus and maximizes total surplus for the economy.
What are 5 types of customers?
- New customers
- Impulse customers
- Angry customers
- Insistent customers
- Loyal customers
What are the 2 main types of market research?
- Interviews (telephone or face-to-face)
- Surveys (online or mail)
- Questionnaires (online or mail)
- Focus groups
- Visits to competitors’ locations
What are the types of market?
- Monopoly: A monopolistic market is a market formation with the qualities of a pure market
- Oligopoly:
- Perfect competition:
- Monopolistic competition:
- Monopsony:
- Oligopsony:
- Natural monopoly:
What are the 3 types of marketing research?
- Primary research
- Secondary research
- Qualitative research
- Quantitative research
What are three customer values
Customer value is dependent on the three factors – Quality, Service and Price. Hence, these three together form the ‘Customer Value Triad’.
The value of a product increases with its quality and service, as the benefits increase.
How do we measure customer growth?
- (number of customers unsubscribed) / (total number of customers at the beginning)x100
- NPS = % of promoters – %of detractors
- Average revenue per customer = Total revenue from customers / Total number of customers
- User engagement = DAU / MAU
What are the six strategies to attract customers?
- Offer quality products
- Cultivate good people skills
- Know your customers
- Use attractive packaging
- Let customers try samples
- Be willing to change
What are the 10 types of customers?
- Disinterested
- Detached
- Delighted
- Devoted
- Disappointed
- Disaffected
- Dormant
- Draining
What are the 4 concepts of marketing
The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability.
What are the 5 types of customer value
Customer value can be seen as the difference between a customer’s perceived benefits and the perceived costs.
Perceived benefits can be derived from five value sources: functional, social, emotional, epistemic, and conditional.
How do you identify market segments and targets
Market segmentation has several steps you need to follow: Find your customers according to what they need and want.
Analyse their usage pattern, likes and dislikes, lifestyle, and demographic. Note the growth potential of your market as well as your competition and the potential risk they may represent to your company.
What is your target market example
A target customer is an individual that’s most likely to buy your product. And it’s a subset of the broader target market.
For example, if your target market is female athletes between the ages of 13 to 25, a target customer could be female athletes in the specific age range of 13 to 16.
What are the 4 types of customer?
- The Analytical
- The Amiable
- The Expressive
- The Driver
What are the principles of marketing
There are four original principles of marketing referred to as 4Ps or 4P marketing Matrix that companies use for their marketing strategy.
These four basic marketing principles Product, Price, Place, and Promotion are interconnected and work together; hence, they are also known as Marketing Mix.
What are the 4 main variables that a business focuses on to meet customers needs
Most business ideas come from an entrepreneur spotting a need for a product or service.
There are four main customer needs that an entrepreneur or small business must consider.
These are price, quality, choice and convenience.
What are the types of market segmentation
Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types.
Here are several more methods you may want to look into.
What is the marketing plan
A marketing plan is the advertising strategy that a business will implement to sell its product or service.
The marketing plan will help determine who the target market is, how best to reach them, at what price point the product or service should be sold, and how the company will measure its efforts.
What is the first step in the marketing research process
The first step in the marketing research process is defining the problem or the question your research is trying to answer, followed by developing a research plan to answer that question, collecting and analyzing the data, and then producing a report.
What are the 4Cs of marketing
The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David Jobber and John Fahy in their book ‘Foundations of Marketing’ (2009).
What are the four customer types?
- Price buyers
- Relationship buyers
- Value buyers
- Poker player buyers
What are the 7 elements of marketing?
- Product (or Service) Your customer only cares about one thing: what your product or service can do for them
- Price
- Promotion
- Place
- People
- Packaging
- Process
What are the 5 market segments
There are many ways to segment markets to find the right target audience. Five ways to segment markets include demographic, psychographic, behavioral, geographic, and firmographic segmentation.
What are the 5 requirements for effective market segmentation?
- 1) Identifiable
- 2) Substantial
- 3) Accessible
- 4) Stable
- 5) Differentiable
- 6) Actionable
What is a target market strategy
A target market strategy is a business plan focused on growing sales and brand awareness within a specific group of consumers.
To do this, businesses strategize based on demographics that make up a market, which is an area or group specified for product sales.
What are the three types of marketing analytics
There are three types of analytics that businesses use to drive their decision making; descriptive analytics, which tell us what has already happened; predictive analytics, which show us what could happen, and finally, prescriptive analytics, which inform us what should happen in the future.
What are the three sources of marketing information
The three sources of marketing information are internal, external, and marketing research.
What are the 4 types of market segmentation
Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types.
What are the 5 C’s of marketing
The 5 C’s stand for Company, Collaborators, Customers, Competitors, and Climate.
Sources
https://www.investopedia.com/terms/m/marketsegmentation.asp
https://www.ourcommunity.com.au/marketing/marketing_article.jsp?articleId=1510
https://www.forbes.com/sites/steveolenski/2017/08/01/8-ways-every-cmo-can-measure-the-value-of-their-customers/
