The results highlight three main barriers: a perceived lack of knowledge in the area, the marketing department lacking a strong enough voice within the organisation and agencies not assisting in the implementation of IMC.
Each barrier is now discussed in turn, along with practical and theoretical implications.
What are the benefits of online advertising
Online advertising allows you to show your ads to the people who are likely to be interested in your products and services, while filtering out folks who aren’t.
And you can track whether those people clicked your ads.
What are barriers of integration
Answer: lack of resources, inadequate knowledge and skills, institutional barriers, assesment and subject cultures can all serve as significant barriers to implement a well-integrated technology program both in classroom and library media center.
What are the features of IMC?
- Greater Accountability Asked from the Advertising Agencies: The producers are demanding greater accountability from advertising agencies by asking them to give instant results
- Market Place Power with Retail Industry:
- Growth of Database Marketing:
- Shift in Promotional Expenditure
What is IMC planning process
An integrated marketing communications plan or IMC plan incorporates market research, strategic planning, audience segmentation, marketing channel selection, creative briefs and campaign messaging, budgeting, Roi analysis and a system for campaign metrics and evaluation. to achieve maximum impact of marketing
What are the main objectives of IMC
The goal of integrated marketing communications is to ensure that customers receive the same message when they interact with a company’s brand in various ways.
How can barriers to integration be overcome?
- Identify and Overcome Barriers 1
- Know Your Competition
- Align Your Strategy and Brand
- Leverage Customer Insights
- Measure and Optimize
Why firms have not practiced IMC all along
One reason firms have not practiced IMC is because outside suppliers, such as advertising, public relations, and promotion agencies, have been reluctant to broaden their function beyond the one aspect of marketing communications in which they have developed expertise and built their reputations.
What is the key to developing successful IMC programs
Before a business can even begin putting together an IMC plan, it needs a clearly defined marketing communications strategy.
CMA utilizes a proprietary discovery process, Marketecture™, to engage in a strategic analysis, which helps its clients understand how their business can be best positioned in the marketplace.
What is an example of IMC
One of the most impactful integrated marketing communications examples is GoPro: Be a Hero campaign.
The video camera brand was looking to create content that related to people no matter who they were.
The initial idea, however, was targeted at extreme professional athletes. You know, the Usain Bolts of this world.
What are the three parts of any IMC strategy
There are three elements in any integrated marketing communication strategy: the consumer being targeted, the channels through which the message is communicated, and evaluation of the results of the communication.
What is the first step of IMC process
The first stage of the IMC planning process is to conduct a situational/ contextual analysis.
This can involve a SWOT analysis and an external and internal environmental analysis.
What is the first step in IMC planning process?
- Step 1: Know your target audience
- Step 2: Develop a situation analysis
- Step 3: Determining marketing communication objectives
- Step 4: Determining your budget
- Step 5: Strategies and tactics
- Step 6: Evaluation and measurement
What are the five components of IMC?
- Identify your customers from behavioral data
- Determine the financial value of your customers and prospects
- Create and deliver messages and incentives
- Estimate the return on customer investment (ROCI)
- Budget, allocate, evaluate, and recycle
What are the challenges of IMC?
- Challenge #1 (2) – Management Support and Resources
- Challenge #2 (5) – Cross-media Creativity
- Challenge #3 (3) – Unifying technology
- Challenge #4 (1) – Strategy
- Challenge #5 (4) – Unifying/Sharing Customer Data
- Challenge#6 (7) – International Issues
How does Coca Cola use IMC
The integrated components used by Coca Cola employed a mass media methodology which included television advertising, print media and banner ads.
The approach utilized a marketing mix of advertising, direct marketing, as well as Web based interactive and social media marketing and sales promotion.
What are the types of IMC
There are four basic types of integrated marketing communication: external, internal, horizontal and vertical.
By taking these different elements together to form a marketing strategy, your business will be able to achieve whatever goals you’ve set for it in an efficient manner.
What is 4p promotion
Promotion. Promotion is how you advertise your product or service. Through promotion, you will get the word out about your product with an effective marketing campaign that resonates with your target audience.
How do you evaluate an IMC plan?
- Market Share
- Level of Innovation
- Productivity
- Physical and Financial Resources
- Profitability
- Manager performance and development
- Employee performance and attitudes
- Social Responsibility
What are the key elements of IMC
The elements of integrated marketing communication are: advertising, public relations, direct marketing, sales promotion and personal selling.
What is Coca-Cola’s slogan
By 1939, Coca-Cola decided shorter was not sweeter and adopted this wordy slogan: “Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola.”
What are the 6 IMC tools?
- Advertising
- Personal selling
- Direct Marketing
- Mobile Marketing
- Social Media Marketing
- Public Relations
- Sales Promotion
- Sponsorships
Who is Coke’s target market
Targeting of Coca-Cola The primary target of Coca-Cola is younger customers within the age bracket of 10-25 and a secondary market composed of people aged 25-40.
The company targets the market that desires an intense flavor with their regular cola drinks in terms of taste.
What is the first component of the AIDA model
The steps involved in an AIDA model are: Attention: The first step in marketing or advertising is to consider how to attract the attention of consumers.
Interest: Once the consumer is aware that the product or service exists, the business must work on increasing the potential customer’s interest level.
Citations
http://www.srj.net/6-steps-in-the-imc-planning-process/
https://indiafreenotes.com/meaning-features-of-imc-evolution-of-imc-reasons-for-growth-of-imc/
https://peepstrategy.com/what-is-marketing-communication/
https://marcom.com/what-are-marketing-communication-tools/
https://quizlet.com/284383980/chapter-17-integrated-marketing-communications-flash-cards/
