Pillar content, or more accurately a pillar post, is a kind of broad, tall post that stands as the tallest thing around on a given topic.
It’s vast, and it’s packed with value, so much so that it almost can’t help but rank in the top results on Google’s search results pages.
How do I create a pillar page in HubSpot?
- Step 1: Create Your Topic Cluster as a Mindmap
- Step 2: Create Your Skeleton
- Step 3: Enter Your Title, Summary, Table of Contents, and Subtopics
- Step 4: Anchor Text a Table of Contents
- Step 6: Produce Your Subtopic Blogs/Pages
- Step 7: Establish Your Backlinks
What are the 5 content pillars?
- Understand your audience
- Map the content to the sales cycle
- Create the content
- Promote content
- Measure and analyze
What is a pillar topic
Pillar pages broadly cover a particular topic, and cluster content should address a specific keyword related to that topic in-depth.
For example, you might write a pillar page about content marketing — a broad topic — and a piece of cluster content about blogging — a more specific keyword within the topic.
What is your pillar
1a : a firm upright support for a superstructure : post entry 1. b : a usually ornamental column or shaft especially : one standing alone for a monument.
2a : a supporting, integral, or upstanding member or part a pillar of society. b : a fundamental precept the five pillars of Islam.
What are topic pillars
“A pillar page is the basis on which a topic cluster is built. A pillar page covers all aspects of the topic on a single page, with room for more in-depth reporting in more detailed cluster blog posts that hyperlink back to the pillar page.
What is a cluster page
“Cluster” or supporting pages that cover related topics in more depth. A cluster page tends to have a narrower focus on a specific user intent.
This approach isn’t just “find a long-tail keyword and write about it.” It’s about going deep on a particular topic.
Internal linking between all of the pages.
How many content pillars do you need
Content pillars are predetermined topics or themes that define the brand’s content strategy. These “themes” are generally between three to five pillars.
Ideally, we recommend five pillars, and they should directly reflect what your target audience is interested in and indirectly evoke your company’s mission and values.
What are topic pages
Just to make sure we’re talking about the same thing, topic pages (also variously called hub pages, niche pages and more) are content aggregators that pull in content related to a specific subject.
What are campaign pillars
3 Pillars of Marketing Campaigns that Work: the right target audience, the right message, and the right metrics.
How do I make pillar content Google will love me?
- Determine head term
- Identify core topics
- Source subtopic content to form your topic clusters
- Increase website authority via inbound links
- Focus on creating your first topic cluster
- Keep climbing
What is pillar content rank math
Rank Math’s “Pillar Content” feature is a great way to improve your website’s SEO.
By marking a piece of content as “Pillar Content”, you are telling Rank Math that this is an evergreen piece of content that will remain relevant for years to come.
What are content pillars for Instagram
In the context of social media marketing, content pillars are a set of themes or topics that your brand can use to create posts.
These themes, sometimes called ‘buckets’, are specific to your brand, and should reflect the content that is most popular with your online audience.
What are the key components of a landing page?
- A main headline and a supporting headline
- A unique selling proposition
- The benefits of your offering
- Images or video showing context of use
- Social proof
- A reinforcement statement
- A closing argument
- A call to action
How long is a pillar article
Generally, they are longer than 500 words and have lots of very practical tips or advice.
This article you are currently reading could be considered a pillar article since it is very practical and a good “how-to” lesson.
How do you write a pillar post?
- 1) You Need to Decide What the Ultimate Goal of the Post Is
- 2) Write a Strong Call to Action
- 3) Choose a Topic
- 4) Pick a Post Type
- 5) Find the Angle You Wish To Portray
- 6) Choose the Keyword or Keywords
- 7) Write Your Outline
- 8) Identify Any Available Media Opportunities
What 4 pillars are important in SEO
The four pillars of SEO technical SEO: How well your content can be crawled and indexed. content: Having the most relevant and best answers to a prospect’s question. on-site SEO: The optimization of your content and HTML. off-site SEO: Building authority to ensure Google stacks the deck in your favor.
How many words should a pillar post be
There are no explicit guidelines for how long your pillar page should be, but if you’re going to be comprehensive, you should probably aim for at least 2,000 words, and try to stay under 5,000 (remember, you’ll go more in-depth on subtopics in other posts).
What is cornerstone content
Cornerstone content is the core of your website. It consists of the best, most important articles on your site; the pages or posts you want to rank highest in the search engines.
What are the 5 key pillars for epic content
Growing brand awareness. Building trust. Create credibility. Promote industry “thought leadership”
What are the 3 pillars of SEO
Focusing on these three pillars of SEO will increase the opportunities for your content and attract more organic traffic over time.
How long should a pillar blog post be
A pillar page should be long enough to include all the relevant information on that broad topic, but not so long that you’re losing readers.
There’s really no right or wrong answer, but you’re probably looking at something between 3,000 and 5,000 words.
What are the 4 pillars of business
Every business needs a handle on the four pillars of business: management, marketing, operations and finance.
If you are feeling overwhelmed, let’s take it step-by-step. Entering into entrepreneurship can be frightening, but you will be okay if you follow a roadmap for success.
How long is a pillar post
A pillar post is long. If your average blog post is 1,000 words long, a pillar post should be at least 2,500.
If your average blog post is 2,000 words long, a pillar post should be 4,000 or more.
What is a staple blog post
Staple Articles These are in-depth articles and include how-to posts, and list posts. These posts involve research and are more in-depth and require a lot more time.
What is the 4 pillars of corporate strategy
The four most widely accepted key components of corporate strategy are visioning, objective setting, resource allocation, and prioritization.
How do content clusters work
Content clusters use strategic internal linking to connect topically related content on your site.
These connections are one of the factors that Google RankBrain analyzes when it evaluates the quality and authority of your content during a crawl.
What is a content bucket
Content buckets are categories of information that brands and creators use to organize their content.
Each bucket is different, but they should all relate back to the overall brand message.
Brands often use six content buckets—education, inspiration, personal, promotion, conversational, and entertainment.
What is cluster content
Content clusters are an SEO strategy designed to optimize a website’s structure and internal linking by organizing content around topics into pillar and cluster pages.
It means using different levels of web pages to carefully organize your content according to how relevant it is to a given topic.
What is a backlink profile
What exactly is a backlink profile? A backlink profile is the quantity, anchors and quality of links pointing to your website.
This has a direct bearing on your ranking as Google’s search engine crawls through the Internet looking for these links.
Sources
https://www.linkedin.com/pulse/what-3-types-seo-harry-sanders
https://unbounce.com/landing-page-articles/the-benefits-of-using-video-on-landing-pages/
https://www.justfreetools.com/en/true-or-false-the-majority-of-serps-include-some-type-of-rich-results
