Discovery campaigns let you share your brand’s story with people across Google’s feeds when they’re open to discovering new products and services.
Expansive reach: Reach up to 3 billion customers across the Youtube home and Watch Next feeds, Discover*, and the Gmail Promotions and Social tabs using a single campaign.
What are the discovery ads
Discovery ads help you reach people who are ready to discover and engage with your brand.
Discovery ads are displayed automatically on YouTube Home and Watch Next feeds, Discover and the Gmail Promotions and Social tabs using a single campaign.
You can use Discovery ads in a Discovery campaign.
How are Discovery ads targeted
Unlike search campaigns, Google Discovery ads aren’t targeted by keywords. Instead, advertisers can choose which audiences they want to reach with their ads.
Advertiser can target their ads to specific audiences including: Remarketing: Remarketing allows you to target your ads to past customers or website visitors.
How do discovery ads work
The placement of Discovery ads is determined by the topics that a user is actively interested in, based on signals such as videos the user watches on YouTube or content the user follows on Discover.
Discovery campaigns automatically apply exclusions to help ensure your ads appear next to advertiser-friendly content.
What is Discovery ads and how important is that
What are Google Discovery Ads? Discovery Ads are visually rich, mobile-optimized clickable image ads that use the power of user intent.
These ads are based on Google’s signals from peoples’ website visits, app downloads, videos watched, and map searches.
Where do Google discovery campaigns show
Where can they show? Discovery campaigns can show automatically on the Google Discover feed, YouTube home feed and the social and promotions tabs in Gmail.
Where do discovery ads appear
Discovery ads are displayed automatically on YouTube Home and Watch Next feeds, Discover, and the Gmail Promotions and Social tabs using a single campaign.
You can use Discovery ads in a Discovery campaign.
Are Google Discovery ads Display ads
Google Discovery Ads are very similar to Display Ads, in that they’re designed to be extremely visual and engaging.
They are also available in the form of carousel ads, allowing advertisers to use multiple images so they can encourage people to engage and interact with them.
What is the difference between discovery ads and Display ads
A key difference between Google Discovery ads and Google Display is who the ads are reaching and where they are shown.
Discovery ads are said to reach people who are ready to discover and engage.
Whereas Display ads are great for general awareness, which isn’t always the main objective of Ecommerce businesses.
How is Discovery campaign different from display campaign
Display ads are great for general awareness where Discovery ads are designed to reach people who are open to discovering and engaging with a brand.
Google developed Discovery campaigns to stimulate customer interest as well as drive action.
What is the difference between Display ads and discovery ads
Who the ads are reaching and where they appear is a key difference between Discovery and Display ads.
Display ads are great for general awareness where Discovery ads are designed to reach people who are open to discovering and engaging with a brand.
What is Discovery ad engagement
An engagement occurs when a consumer engages with an ad (for example, watching a video ad for at least 10 seconds).
Engagements can help you understand how well your ad is performing. Relevant, highly-targeted ads with attractive content can encourage viewers to engage more deeply with your brand.
What are the benefits of discovery ads
The Benefits of Google Discovery Ads Reach more of Google with a single ad campaign.
Drive engagement with richer, more relevant ads. Visually rich ads rendered natively across Google properties at scale.
Automated bidding options to meet your media performance goals.
How are Google Discovery ads charged
Discovery ads are charged on a cost-per-click basis. Why we should care? Discovery campaigns highlight ways in which Google is taking advantage of its multiple properties and host of audience data to automate ad targeting and serving across its ecosystem.
Does Discovery Plus have adverts
Yes, Discovery Plus have started to show adverts.
Which is better search ads or discovery ads
Also, Bounce Rates for discovery ads are shown to be 39% lower than search ads, and 42% lower than social ads – which means that readers are significantly more likely to engage with content that they’ve reached via a discovery ad than a search or social ad.
Which type of campaign can help engage new customers and drive brand discovery
For example, Sponsored Brands ads help drive brand discovery with shoppers in the discovery stage and help brands reach new customers.
Are Google Discovery ads mobile only
They are available on mobile and tablet devices and are fully automated. Discovery ads were developed to drive customer interest (similar to Display ads) as well as to drive action.
They are described by Google as being able to “deliver rich, personalized experiences”.
What is TrueView discovery ads
TrueView Discovery ads can show up throughout the YouTube search results, video watch pages, and mobile app.
These ads show a video thumbnail along with up to 3 lines of text.
Unlike most other YouTube ads, users have to actually click on a TrueView ad in order to watch the videohence, the name “TrueView”.
What is a search campaign
Search advertising, often called paid search advertising or search engine marketing, is a marketing technique that involves placing digital advertisements inside search engine results.
Companies that run search advertising campaigns pay a small fee each time someone clicks on one of their ads.
What does Discovery mean in digital marketing
The marketing discovery process is all about uncovering low-hanging fruit and learning about big-picture goals.
During marketing discovery, we ask lots of questions about business goals, customers, the sales process, competitors, past marketing activities and general business challenges.
What are the benefits of Discovery campaign?
- Manual bid strategies
- Delivery method
- Device targeting
- Placement targeting (including exclusions)
- Frequency capping
- Ad rotation
- Contextual targeting
What are the main Google Ads campaign types?
- Search: Text ads on the SERP
- Display: Media-rich ads on websites
- Video: Video ads on YouTube
- Shopping: Product ads on Google
- App: Mobile app-specific ads on many channels
- Local: Search ads that drive traffic to a physical location
How do I optimize discovery ads
Best Practice: Use Smart Bidding to optimize the performance of your Discovery ads. For example, if your goal is to drive more conversions, you may want to use the Maximize conversions strategy.
You can also use the Target CPA recommended based on your account performance to achieve your marketing goals.
What is Google search discovery
Google Discover is a feed curated by Google to deliver articles and videos on mobile devices.
The content delivered to users is personalized through searches and related stories. Users also have the opportunity to further customize what they see on their feed by following topics that interest them.
Where can you reach new customers with Discovery ads
Google Discovery ads are visually engaging, personalized ads that appear in Google’s feeds on the YouTube app, the Google app, and the Gmail app.
They are meant to reach audiences in the moments when they’re ready to discover new products and services.
What is Discovery carousel ad
The carousel ad format is very similar to the standard Discovery ad format but allows for users to scroll through all the images you provide in a carousel format.
Advertisers can upload between two and 10 images to be used as cards in the carousel, and Google will display them in the order you upload them.
What is smart campaign in Google Ads
Smart campaigns help you highlight selling points of your business and attract customers. You can create a single campaign for your business, or run multiple campaigns to showcase different products or services your business offers, each with their own set of keyword themes.
What is engagement in a discovery campaign
Engagements: The first click on your ad in Gmail, for which you are charged.
Engagement rate: Reflects the number of times that people first clicked your ad in Gmail, divided by the number of times that your ad was shown.
What are Google Shopping ads
A type of ad that features detailed information about specific products that you sell.
To create Shopping ads, you’ll set up your product information in Google Merchant Center and create Shopping campaigns in Google Ads.
Can you use video in Discovery ads
Today, we are updating the name of ‘YouTube Video discovery ads’ to ‘In-feed video ads’.
YouTube Video discovery ads place your brand, product or service alongside YouTube content that is likely to be viewed by your audience.
Sources
https://www.oneupweb.com/blog/types-of-display-ads/
https://mobileinternist.com/cant-refresh-discover-right-now
https://support.google.com/webmasters/answer/9216516?hl=en
