Discovery campaigns let you share your brand’s story with people across Google’s feeds when they’re open to discovering new products and services.
Expansive reach: Reach up to 3 billion customers across the YouTube Home and Watch Next feeds, Discover*, and the Gmail promotions and Social tabs using a single campaign.
Do discovery campaigns have keywords
Unlike search campaigns, Google discovery ads aren’t targeted by keywords. Instead, advertisers can choose which audiences they want to reach with their ads.
How is Discovery campaign different from display campaign
Display ads are great for general awareness where Discovery ads are designed to reach people who are open to discovering and engaging with a brand.
Google developed Discovery campaigns to stimulate customer interest as well as drive action.
What is Discovery ads in Google Ads
Discovery ads help you reach people who are ready to discover and engage with your brand.
Discovery ads are displayed automatically on YouTube Home and Watch Next feeds, Discover, and the Gmail Promotions and Social tabs using a single campaign.
You can use Discovery ads in a Discovery campaign.
What is Google search discovery
Instead of showing results in response to a query, Discover surfaces content primarily based on what Google’s automated systems believe to be a good match with a user’s interests.
As a highly personalized feed, Discover actively tunes itself to a user’s interests and displays content that aligns with those interests.
What is a search campaign
Search advertising, often called paid search advertising or search engine marketing, is a marketing technique that involves placing digital advertisements inside search engine results.
Companies that run search advertising campaigns pay a small fee each time someone clicks on one of their ads.
What are the benefits of Discovery campaign
Benefits. Reach your ideal customer at scale with a single campaign. You enter the building blocks for your ads—like headlines, high quality inspirational images, and logos—and we’ll show your ads to highly interested customers using the bid goal and budget that you set.
How do I optimize my Google Discovery campaign
Best Practice: Use Smart Bidding to optimize the performance of your Discovery ads. For example, if your goal is to drive more conversions, you may want to use the Maximize conversions strategy.
You can also use the Target CPA recommended based on your account performance to achieve your marketing goals.
How are Discovery ads targeted
Unlike search campaigns, Google Discovery ads aren’t targeted by keywords. Instead, advertisers can choose which audiences they want to reach with their ads.
Advertiser can target their ads to specific audiences including: Remarketing: Remarketing allows you to target your ads to past customers or website visitors.
When did Google Discovery launch
Google Discover, launched in September 2018, is a feature on Google’s app that recommends content to users based on their previous Google searches.
Why are Discovery ads used
Google Discovery ads are visually engaging, personalized ads that appear in Google’s feeds on the Youtube app, the Google app, and the Gmail app.
They are meant to reach audiences in the moments when they’re ready to discover new products and services.
Which type of campaign can help engage new customers and drive brand discovery
For example, Sponsored Brands ads help drive brand discovery with shoppers in the discovery stage and help brands reach new customers.
Are Google Discovery ads effective
Google has been automating many of its ad features over the years, from bid strategies to dynamic ads, even keyword match types are now more dynamic than ever.
While this isn’t always considered beneficial, in the case of Discovery ads, it’s what makes them so effective.
What are the specs for Google Discovery ads
Google Discovery Ads Creative Formats Description character limit: 90 characters. # of images: (carousel) 2-10; (single-image) up to 15 per creative.
Image ratio: 1.91:1 landscape or 1:1 square. Recommended resolution: 1200×628 px or 1200×1200 px.
How do discovery ads work
The placement of Discovery ads is determined by the topics that a user is actively interested in, based on signals such as videos the user watches on YouTube or content the user follows on Discover.
Discovery campaigns automatically apply exclusions to help ensure your ads appear next to advertiser-friendly content.
What is Discovery ads and how important is that
Google Discovery ads are visually rich ads that appear on the YouTube app, the Google app, and the Gmail app.
They can display as a single image or a carousel of images, helping advertisers get products and services discovered by potential audiences.
What is Discovery ad engagement
An engagement occurs when a consumer engages with an ad (for example, watching a video ad for at least 10 seconds).
Engagements can help you understand how well your ad is performing. Relevant, highly-targeted ads with attractive content can encourage viewers to engage more deeply with your brand.
How do I create a Google Discovery ad?
- Sign in to your Google Ads account
- On the page menu on the left, click Campaigns
- Click the plus button then select New campaign
- Choose a marketing objective of either ‘Sales’, ‘Leads’, ‘Website traffic’, or ‘No goal’
- Select the Discovery campaign type
- Click Continue
Is Google Discover free
If the app is not present, it can be installed for free from Google Play or the App Store.
After installing, sign in to the app with a Google account. Open the Google App and below the search bar will be a list of Google cards on the ‘Discover’ tab for those with Android or ‘Home’ for those with iOS devices.
How many people use Google discover
Since its release in 2018, Google Discover has gained over 800 million monthly active users.
What is YouTube discovery ads
YouTube Video discovery ads place your brand, product or service alongside YouTube content that is likely to be viewed by your audience.
The ads can appear in the YouTube Home feed, Watch feed, and Search feed.
How are Google Discovery ads charged
How are they charged? Discovery ads are charged on a cost-per-click basis. Why we should care?
Discovery campaigns highlight ways in which Google is taking advantage of its multiple properties and host of audience data to automate ad targeting and serving across its ecosystem.
How do you start a discovery campaign on YouTube?
- Sign in to your Google account
- Click ‘Campaigns’ on the page menu on the left side
- Click the plus button (in blue) and choose ‘New Campaign
- Select your marketing objective (Website Traffic, Leads, Sales, or even No Goal)
How are Discovery ads different
Discovery ads are mobile-friendly native ads with a visual focus. They use Google’s AI to combine images and written copy to display a compelling and engaging message to highly targeted audiences on 3 different platforms.
What does Discovery mean in digital marketing
What is Discovery? Discovery is an in-depth research process examining your audiences, messaging, platform opportunities, budgets, timeframes, conversion paths and key success metrics.
What is the difference between Google ad and Google campaign
A set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings.
Campaigns are often used to organize categories of products or services that you offer.
Your Google Ads account can have one or many ad campaigns running. Each campaign consists of one or more ad groups.
What is engagement in a discovery campaign
Engagements: The first click on your ad in Gmail, for which you are charged.
Engagement rate: Reflects the number of times that people first clicked your ad in Gmail, divided by the number of times that your ad was shown.
What are the benefits of discovery ads
The Benefits of Google Discovery Ads Reach more of Google with a single ad campaign.
Drive engagement with richer, more relevant ads. Visually rich ads rendered natively across Google properties at scale.
Automated bidding options to meet your media performance goals.
What are the main Google Ads campaign types?
- Search: Text ads on the SERP
- Display: Media-rich ads on websites
- Video: Video ads on YouTube
- Shopping: Product ads on Google
- App: Mobile app-specific ads on many channels
- Local: Search ads that drive traffic to a physical location
Are Discovery ads good
Discovery ads reach those exhibiting high-intent behavior, as determined by Google’s algorithms. For instance, they’re great for ecommerce businesses looking to acquire new consumers and introduce their audiences to products and/or services.
On which Google feed environments do the new discovery ads appear
The Google Discover Feed. YouTube’s Mobile Homepage and ‘Watch Next’ Feeds. Within GMail’s Social and Promotiontabs.
Citations
https://www.simplilearn.com/what-are-google-discovery-ads-article
https://ppcexpo.com/blog/google-ads-not-spending-budget
https://support.google.com/google-ads/answer/2404190?hl=en
https://developers.google.com/google-ads/api/docs/discovery/create-campaign
https://ads.shopee.ph/learn/faq/58/31
