The local inventory ads feature allows you to showcase your products and store information to nearby shoppers searching with Google.
Where do local inventory ads show
Think of local inventory ads as an online banner that appears underneath product listings for a given search query: They appear at the top of the search results right below the search query.
Potential customers can quickly review local businesses that carry their product.
How does Google local inventory work
Local inventory listings show shoppers products that are available at nearby stores, and are designed to help brick-and-mortar stores get their products found by more local buyers searching for products on Google.
Local inventory ads are when you pay to boost an inventory listing and have it seen by more shoppers.
What can local catalog ads do
Local catalog ads let you showcase your local products and leverage the wide reach of Display ads across over 3 million sites and apps.
Using the local inventory ads feed, you can highlight your in-store product availability, pricing, and store information to drive foot traffic to your store.
Which of these benefits are associated with local inventory ads?
- Flexibility for Shoppers
- The Storefront Page
- Promote In-Store Inventory
- Online and Offline Optimization
How do I create a local inventory ad?
- Sign in to your Merchant Center account
- Click Growth in the navigation menu
- Click Manage programs
- Click Get started on the local inventory ads or the free local product listings program card
- Choose the country where your physical stores are located
How do I run a local inventory ad
To activate Local Inventory Ads you need to have an active Shopping campaign in your Google Ads account.
If you do not have one, create a Google Ads account. To enable Local Inventory ads in your Shopping campaign, simply navigate to the Settings tab and check the “Enable local inventory ads” box.
How do I use Google local ads
Sign in to your Google Ads account. Click Campaigns from the page menu on the left.
Click the plus icon and select New campaign. In the “New campaign” window, select Local store visits and promotions.
What is a local catalog ad
Local catalogue ads are a type of display ads used on sites and apps.
They utilise a local inventory ads feed to display your products in the ad and can highlight the product’s in-store availability and price.
What is local campaign Google Ads
Local campaigns streamline the process for you, making it easy to promote your stores across Google’s largest properties including the Google Search Network, Maps, YouTube, Gmail, and the Google Display Network.
Just add a few lines of text, a budget, some assets, and the rest is optimized to help customers find you.
How do I optimize Google local ads?
- Try a SKAG-based account structure
- Use Google Tag Manager to track your conversions
- Set up call extensions
- Refine your targeting
- Align your offer with targeted queries and core advertising goals
- Use keyword research tools
- Leverage Google Trends
What is automotive inventory ads Facebook
Automotive inventory ads are a type of Meta Advantage+ catalog ad (formerly known as dynamic ads) that is optimized for people who are in market for a vehicle.
What are Google vehicle ads
Vehicle ads are a performance-focused, lower funnel ad format which allows auto advertisers to promote their entire inventory of vehicles to interested customers shopping for vehicles on Google.
What is a Google product listing ad
Product Listing Ads (PLAs) place your products in front of millions of online shoppers searching on Google.com for the products you offer.
PLAs show shoppers exactly what you have for sale before they even reach your site, which makes them more likely to click on your ad, make a purchase, and increase your ROI.
What is Google Local
Google+Local, developed from Google Places, is a service provided by Google that allows companies to be present in a Google Maps search.
Company entries are usually automatically created by Google or can be created and managed by companies themselves via the Google Places Business Center.
What is product shopping ads
A type of ad with information about a product such as an image, title, price, and link to your store.
The product information is submitted through a linked Google Merchant Center account.
How do I shop locally on Google
Steps. Click on the name of your existing Shopping campaign, or create a new Shopping campaign if you don’t already have one.
Navigate to Settings > Shopping campaign settings > Additional settings > Local products, check the “Enable ads for products sold in local stores” box and click Save.
How do Google product listing ads work
A Google Product Listing Ad (PLA) is a data-feed driven ad that shows up in Google search when a user queries something product-related.
Unlike a standard Google Search Ad, PLAs give more information to the user, including images, reviews, prices, buying options, and more.
What are Google VLA ads
They’re the newest and most-awaited paid ad placement we’ve seen since the launch of Facebook Marketplace.
Google VLAs are for used inventory only, and display details such as: Your dealership’s location.
The vehicle make/model/trim + headline. Price.
Why should you use Google Shopping ads
Studies show that Google Shopping Ads generate 26% higher conversion rates and have a 23% lower cost-per-click than text ads.
A better ROI is always an advantage in business, especially when it comes to marketing and advertising.
These often have very uncertain results.
How much are Google Shopping ads
The average cost per click (CPC) of Google Shopping Ads is $0.66, which often yields exceptional profit for many brands.
The average Google Shopping Ads conversion rate is 1.91% The average Google Shopping Ads is $38.87.
How do I add products to Google Shopping ads
Sign in to your Merchant Center account. Select Products from the navigation menu, then click All products.
Click the “Add products” button and select Add product one by one. Fill out the required product data fields.
What are the components of Shopping ads
They can include a product image, title, and price, plus your store or business name, all right in the ad.
Merchant Center creates these based on information you include in your product feed so you don’t need to create the ads yourself.
Where do showcase shopping ads appear
Google Showcase Shopping ads are shoppable ads that appear at the top of the Google Search when a user searches for broad, non-branded keywords on mobile devices.
Clicking on the featured image expands the ad into a scrollable catalog of a brand’s products related to the search query.
Where do smart Shopping ads show
With Smart Shopping campaigns, Google’s machine learning uses your product feed to create and show a variety of ads across different networks, including the Google Search Network, Google Display Network, YouTube, and Gmail.
What is the difference between Google Ads and Google Shopping ads
Google Search ads require the advertiser to input the keywords they want to show up for whereas Google Shopping keywords are sourced by Google automatically by pulling the keywords from the product titles and descriptions.
What is the format for Shopping ads
The format of a shopping ad is different from that of a standard text ad in that it includes: A product image, background color, and price.
A product image, title, and price. A product image, title, price, and extension.
Do shopping ads use product data to determine how and where ads
Shopping ads use your existing Merchant Center product data (not keywords) to decide how and where to show your ads.
The product data you submit through Merchant Center contains details about the products you sell.
What are Google free local listings
These free local listings let customers know that the product they’re searching for is available at your nearby retail store.
Your free local listing listing could include shop hours, directions, phone number, product price, product availability and approximate distance from the customer.
How do Google Shopping ads drive engagement
explanation. Google Shopping ads drive engagement with potential customers to make their shopping experiences as seamless as possible.
With Shopping campaigns, customers can view and interact with attractive and engaging ads that give them a better sense of the product before they open the ad.
What are the different types of Shopping ads?
- Product Shopping ads: These are created based on the product data that you submit in the Merchant Center
- Local inventory ads: These are created by combining product data and inventory data submitted in your Merchant Center account
References
https://www.advance-metrics.com/en/blog/how-to-setup-google-local-inventory-ads-in-5-steps/
https://www.bidnamic.com/resources/what-you-need-to-know-about-googles-performance-max-campaigns
https://www.investopedia.com/articles/investing/052014/how-googles-selfdriving-car-will-change-everything.asp
https://support.google.com/merchants/answer/11189169?hl=en
