What are Google universal app campaigns? Universal App Campaigns (UAC) are an automated ad type in Google ads that help advertisers generate more app installs and/or drive in-app conversions.
They do this by using machine learning to identify your best performing ads and show them to the most relevant users.
How do I setup a Google UAC campaign?
- Quick Launch a new Campaign
- Select channel as Search and campaign objective as App Install
- Targeting Options
- Add overall and daily budget, and allocate budget to the Search channel
- Search Bidding Strategies
- Click Save
What is UAC campaign
Universal App Campaigns (UAC) are an automated ad type in Google Ads that help advertisers generate more app installs and/or drive in-app conversions.
They do this by using machine learning to identify your best performing ads and show them to the most relevant users.
How do I optimize Google UAC campaigns?
- There Are Two Ways an App Campaign Can Get Assets:
- UAC Ad Assets: Text
- UAC Ad Assets: Images
- UAC Ad Assets – Videos
- UAC Ad Assets – HTML5
- Start with App Install Campaigns
- Set Budgets Properly
- Organize Your Campaigns
How do I increase my UAC campaign?
- Implement 3rd-Party Conversion Tracking
- Optimize to the Right Conversion Event
- Ensure Full Asset Coverage
- Allow Enough Runway
- If At First You Don’t Succeed…
How Google app campaigns work
App installs Run ads that encourage people to install your app. To help you get the best value from each download, Google Ads also automates targeting and bidding.
You can optimize your campaign targeting to focus on finding valuable users based on actions you care about, like in-app conversions.
What creative assets are required in Universal app campaigns UAC
App campaigns Image assets tips Google’s recommendation is to now focus on: Landscape image: 1200*628, 600*314.
Square image: 250*250, 300*300. Banner: 320*50.
How do I scale my UAC campaign?
- Pick the Right Campaign Goal
- Set the Right Bids and Budgets
- Utilize the Right Creative Mix
What creative assets are required in Universal app campaigns UAC )
UAC Ad Assets: Images The only required ad asset of UAC that you need to provide is text.
But it’s always better to have more control over creative assets. Since there are so many placements, there are many possible image types and dimensions.
Google recommends that you upload a lot of images.
How do I create a Google app campaign?
- Sign in to Google Ads
- In the page menu on the left, click Campaigns
- Click the plus button , then select New campaign
- For your campaign goal, select App promotion
- For your “Campaign subtype,” pick between App installs and App engagement
- Select your app’s platform
What is the value of Google’s app campaign
App campaigns streamline the process for you, making it easy to promote your apps across Google’s largest properties including Search, Google Play, YouTube, Discover on Google Search, and the Google Display Network.
Just add a few lines of text, a bid, some assets, and the rest is optimized to help your users find you.
What is UAC channel
Google app campaigns (formerly known as Universal app campaigns or UAC) are a paid advertising channel that helps app marketers push their mobile apps to a specific target audience.
What are AAA campaigns
AAA campaigns are designed to streamline an advertiser’s mobile app install campaigns – built on a simplified structure containing only one ad set and one ad.
They allow the advertiser only very broad targeting controls (limited to just country, language and optimization goal).
Where can Universal app campaigns run?
- Google Search
- Google Play
- YouTube
- Google Display Network
- AdMob
- Google Discover
- Google search partners
- Publisher sites who host app ads
What is an in-app campaign
2. In-App Campaigns. In-App Campaigns are messages displayed inside your app. They allow you to communicate with your users while they are browsing the app, even if they did not turn on push notifications.
What are the three tracking solutions for Google app campaigns
For Google App campaigns, three tracking solutions are Google Analytics for Firebase, app attribution partners, codeless tracking with Google Play.
How many ad groups should I have UAC
UAC supports having multiple ad groups; they can be used for running specific and generic comms separately and helps in testing what works better.
In the case of the app having 3 USPs or different offers, it is ideal for running 3 separate ad groups talking about each.
What app campaign types can you pick from
Types of app campaigns When you choose “App promotion” as your goal, you can choose from three campaign subtypes: “App installs,” “App engagement,” and “App pre-registration (Android only).”
Each campaign subtype focuses on different actions and bid strategies.
How do I create a universal app campaign?
- Creating Your First Ad
- Bid Strategy
- Management and Optimization
- Record Your Results
What are app engagement campaigns
App campaigns for engagement (ACE) can help you re-engage customers who have installed your app, and encourage them to take specific, in-app actions.
Your ads can appear across multiple Google properties, including Google Search, YouTube, and Google Play, and within other apps on the Display Network.
How do I run an app campaign
After you make your app or game available for pre-registration in your Play Console, you can create an App campaign for the title.
People that click on the ad can then pre-register for your app or game from the Play store.
When can I create a new campaign in Google apps
When setting up a new Google App campaign, which three settings must be made at the campaign level?
When setting up a new Google App campaign, Budget, language, location must be made at the campaign level.
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What two main ad formats can be used in a Google display ads campaign
Google display ad sizes & formats There are two types of Google display ads: uploaded and responsive.
What two things are essential for Google app campaign to run smoothly and successfully
Data and Time are two essential things for a Google App campaign to run smoothly and successfully.
What bidding strategy do website clicks campaigns use
Bidding strategy Autobid is the default recommended bid type across all ad group goals as this allows our system the most flexibility to find audiences that will convert based on your campaign goal.
How do I view all my campaigns on Google Ads
Your campaign data Each of your campaigns is listed in the side panel of your Google Ads account, and they also appear when you click the Campaigns tab in the middle of your screen.
Campaign details reports provide a way to see which features and settings are enabled in each of your campaigns.
What are two ways to achieve creative excellence in Google app campaigns
There are two ways to achieve creative excellence in Google App campaigns. First is to follow best practices for uploading a diverse and comprehensive asset mix and second is improve and optimize the asset mix based on insights from the asset report.
What are Google ad assets
Assets are individual pieces of typed content (text, images, videos, and HTML5 bundles) that can be uploaded into an advertiser’s account and then associated with specific types of ads.
Google Ads can then mix and match groups of assets to build combinations of full ads automatically.
What are Google engagement ads
An engagement occurs when a consumer engages with an ad (for example, watching a video ad for at least 10 seconds).
Engagements can help you understand how well your ad is performing. Relevant, highly-targeted ads with attractive content can encourage viewers to engage more deeply with your brand.
How do I scale a Google app campaign?
- Google App Campaigns in a nutshell
- Relevant KPIs to monitor your Google App Campaign’s performance
- Types of Ad creatives
- Optimize your ad creatives
- Google app video-only campaigns
- Final words
How do I improve Google app campaign ads?
- Determine the goals of your app campaigns
- Set up the campaigns properly
- Link your Google Ads account with your Google Play console
- Bidding and app campaign maintenance
- Optimize your campaign assets
- Measure and evaluate campaign performance
Citations
https://support.google.com/google-ads/answer/9176876?hl=en
https://www.seerinteractive.com/blog/smart-display-campaigns-what-are-they-and-how-do-you-create-them/
https://help.batch.com/en/articles/2258729-what-is-the-difference-between-an-in-app-campaign-and-a-mobile-landing
https://ads.google.com/intl/en_in/home/faq/
https://www.datafeedwatch.com/blog/lower-cost-per-click-google-ads
