Handlebars merge fields represent account information, user information, and data from prospect records. To further personalize your Pardot content, create merge fields for any custom prospect or account field not set to record multiple responses.
What is a variable tag in Pardot
Variable tags represent account and user information, and data from prospect records. To further personalize your emails, create custom variable tags from any prospect or account field that isn’t set to record multiple responses.
Can you upload zip files to Pardot
Pardot support these file types: JavaScript and CSS. All Microsoft file formats. Pdf files.
ZIP Files.
What is snippet in Pardot
Snippets allow us to reuse content to streamline how we can create recurring marketing assets.
You simply assign the Snippet to a campaign or Business Unit and then it can be used in Pardot emails, email templates, forms and landing pages that are associated to the same campaign or Business Unit.
Can you send attachments in Pardot
While you can’t add an attachment to a Pardot email, you can include links to your Pardot-hosted content files in the email.
A benefit of this method is that Pardot-hosted file downloads appear in a prospect’s activities.
If use Salesforce Engage, you have the ability to attach files to Engage emails.
How do I upload files to Pardot?
- Open the Files page
- Upload your files
- Follow the on-screen prompts to finish your upload
How do you use tags in Pardot?
- Organize Your Content By Campaign
- Organize Your Content By Type
- Sort Your Prospects
- Omit Clients (Or Partners Or Unqualified Prospects) From Daily Prospect Emails
How do I link to a PDF in Pardot
In the Email Builder, highlight the text you want to hyperlink and click the link button.
A pop-up window appears. Select the Link Type as ‘File’, and magically, the dropdown underneath will pull in all your file names!
So go ahead and select the one you want to use.
How do I create an email list in Pardot?
- Create a list email
- Enter a name
- (Optional) Add Tags
- Choose a folder
- Select a campaign
- Select the email type
- (Optional) Enable A/B Testing
- Click Save
How do I create a variable tag in Pardot
You can also use variable tags to add contact information into your email templates, like your company name and address.
Here’s just a sampling of the most common ones. In Pardot, you can add a variable tag in the body of an email by placing your cursor where you want it and then clicking on the variable tag option.
How do I clean up my Pardot prospects?
- Use dynamic lists to identify dormant prospects
- Send a re-engagement email
- Use automation rules to mark competitors as “Do Not Email”
How do I import an email list into Pardot
In Pardot, click Admin > Import > Prospects. Select “Create or update prospect using email address.”
Choose the file to upload.
Why it is important to follow CAN SPAM guidelines
The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.
References
https://knowledgebase.constantcontact.com/articles/KnowledgeBase/28143-Customize-What-Each-Contact-Sees-With-Dynamic-Content-Blocks-in-the-Third-Generation-Editor?lang=en_US
https://marcloudconsulting.com/pardot-training/pardot-snippets-guide
https://marcloudconsulting.com/pardot-training/pardot-dynamic-lists
https://help.salesforce.com/apex/HTViewHelpDoc?id=sf.mc_ceb_dynamic_content.htm&language=en_US
