Page feed is the list of URLs of the website you want to target when you deliver Dynamic ads for Search.
You can manage page feed at the account level. Set page feed to your Dynamic Ads for Search campaigns.
Tips.
What is affinity audiences
Affinity audiences are useful to advertisers who are looking to raise awareness and drive consideration among affinity groups that have a strong interest in their products.
Add affinity audiences to your audience targeting to reach people based on their specific interests as they browse pages across the web.
Which two of the following are examples of goals in Google analytics
Examples of goals include making a purchase (for an ecommerce site), completing a game level (for a mobile gaming app), or submitting a contact information form (for a marketing or lead generation site).
What is a metric in Google Analytics
Metrics in Analytics can be sums or ratios. Metrics are individual elements of a dimension that can be measured as a sum or a ratio.
For example, the dimension City can be associated with a metric like Population, which would have a sum value of all the residents of the specific city.
What are in market audiences
In-market audiences allow you to find customers who are researching products or services and actively considering buying something like what you offer as they browse pages across the web.
Which targeting option is best for achieving brand awareness
The best targeting option for achieving brand awareness is through the use of custom affinity audiences.
Affinity audiences are the audiences that search engines define and categorize based on their characteristics.
What does CPM mean in digital marketing
CPM (cost per mille) is a paid advertising option where companies pay a price for every 1,000 impressions an ad receives.
An “impression” refers to when someone sees a campaign on social media, the search engines or another marketing platform.
What is an example of retargeting
For example, if you run a blog as part of your website, you might retarget users who land on a specific blog post of yours.
The content of the blog post gives you a major clue about what those users are specifically interested in.
What are the different types of retargeting
There are two main types of retargeting: pixel-based and list-based. The way each works is slightly different, and each has different advantages based on your campaign goals.
Why is retargeting important
Retargeting provides additional points of contact with your product and more largely your brand, increasing the likelihood that those people who know you will convert.
With the ever-changing landscape of digital advertising, the fight for your audience’s attention has to be won with not just quantity but also quality.
How do you create a retargeting strategy?
- Target Specific Audiences
- Simplify Ad Messaging and A/B Test
- Use Multiple Methods to Build Custom Audiences
- Use Smart Software to Track and Analyze Retargeting Efforts
- Time Campaigns Based on Your Goals
What are 3 retargeting strategies?
- Retarget based on shoppers’ site navigation
- Segment your audience
- Focus on search terms
- Utilize your CRM
- Connect all the data dots
References
https://support.google.com/searchads/answer/7374134?hl=en
https://support.google.com/analytics/answer/2444872?hl=en
https://ppcexpo.com/blog/what-two-types-of-remarketing-can-be-used-on-google-display-ads
