Potential Client means any person or entity to whom the Group has offered (by means of a personal meeting, telephone call, or a letter or written proposal specifically directed to the particular person or entity) within the one (1) year immediately preceding the termination of Executive’s employment to serve as
How can I reach customers online?
- Search engine optimization
- Local search
- Online business listings
- Search engine marketing
- Social media marketing
- Content marketing
- Mobile marketing
- Online reviews
What are the 4 methods of targeting?
- Mass marketing (undifferentiated marketing)
- Segmented marketing (differentiated marketing)
- Concentrated marketing (niche marketing)
- Micromarketing
What are segmentation bases
A segmentation base is a specific way of categorizing or grouping people that has been proven to lead to greater responsiveness to marketing efforts.
It’s an extremely useful but often overlooked aspect of an effective global marketing strategy.
What are two segments in marketing plan
There are four main customer segmentation models that should form the focus of any marketing plan.
For example, the four types of segmentation are Demographic, Psychographic Geographic, and Behavioral. These are common examples of how businesses can segment their market by gender, age, lifestyle etc.
Who are your prospect buyers
A prospect is a potential customer who has been qualified as fitting certain criteria.
Prospects fit your target market, have the means to buy your product or services, and are authorized to make buying decisions.
A lead is an unqualified contact, while a prospect has been vetted to fit the defined criteria.
How do I identify my clients?
- Look At Your Current Client Base
- Consider Their Current Habits
- Identify Their Goals
- Identify Their Fears
- Identify How They Make Their Buying Decisions
- Ask Yourself Who Would You Like To Work With
- What Do They Need
What is client segmentation
Customer segmentation is the process by which you divide your customers into segments up based on common characteristics – such as demographics or behaviors, so you can market to those customers more effectively.
What are the demographic groups
A demographic group may be defined as a subset of the general population, and refers to the group’s age, gender, occupation, nationality, ethnic background, sexual orientation, etc. Individuals may belong to several demographic groups (e.g., an American who is a librarian; a computer engineer who is also a knitter).
What are 4 types of demographic segmentation?
- Demographic segmentation based on age
- Demographic segmentation based on Income
- Demographic segmentation based on Religion, Race, and Ethnicity
- Demographic segmentation based on Gender
What is Gucci’s demographic
Demographics By Department Gucci is a male-dominated company. 42% of Gucci employees are male and 58% of Gucci employees are female.
The most common race/ethnicity at Gucci is White.
What questions should I ask a potential client?
- What are your objectives/goals?
- What’s your budget?
- What does the competitive landscape look like and how are you unique?
- Why are you hiring an agency instead of an internal team?
- What is the decision process for approval of work?
What are the 4 types of audiences?
- Friendly
- Apathetic
- Uninformed
- Hostile
Sources
https://www.zendesk.com/blog/types-of-customers/
https://www.bigcommerce.com/articles/ecommerce/target-market-analysis/
https://resources.audiense.com/blog/target-market-vs-target-audience
https://www.bbc.co.uk/bitesize/guides/zn3847h/revision/1
