- Hot Ones & TUMS (YouTube)
- NowThis & BlackRock (NowThis)
- BuzzFeed & Hot Wheels (BuzzFeed)
- Taco Bell (Snapchat filter)
- Vanguard & Shopify (Podcast)
- Moonmountainman & liveagreatstory (Instagram post)
- UEFA Champions League & Heineken (Instagram story)
- Affinity.co (LinkedIn)
Does sponsored mean paid
Paid sponsorships: This is when a brand pays a user to promote them via Instagram posts.
Typically, this user (or influencer) has a personal brand and an engaged follower base of their own.
What is the difference between using and or or targeting
Use and-or Targeting for Objective-based advertising campaigns. LinkedIn’s targeting allows you to customize your audience.
The AND-OR feature helps you further refine your targeting criteria by using either Narrow audience further or Exclude people.
How often should I post sponsored content
Most studies agree that once per day is optimal, with a maximum of two posts per day.
Hubspot found that pages under 10,000 fans experienced a 50% drop in engagement per post if they posted more than once per day.
How can I earn from Instagram?
- Brand Partnerships
- Promote Affiliate Links
- Sponsored Content
- Shopping
- Fan Membership & Exclusive Content
- License photographs and videos
- Consulting
- IGTV Ads
How do you optimize targeting?
- In Google Ads, find your campaign and select it
- Select the ad group that you’d like to adjust targeting for
- In the page menu on the left, select Settings
- Select Edit ad group targeting
- Below “Settings”, expand the “Optimized targeting” section
- Select the checkbox to turn optimized targeting on or off
How do you target effectively?
- Consider Product Popularity
- Use SEO Tools To Analyze Site Visitors
- Leverage Customer Data
- Get Your Product In Users’ Hands
- Check Out Your Competitors
- Listen To Social Media
- Create Buyer Personas
How can I earn money online?
- Pick up freelance work online
- Test websites and apps
- Pick up tasks on Amazon’s Mechanical Turk
- Take surveys for money
- 5
- Sell your wares on Etsy
- Get advertising revenue from your blog or YouTube channel
- Become an Instagram influencer
Why is my boosted post not reaching anyone
If you are seeing zero people reached, your boosted post is not being shown.
Your ad may still be in the approval queue, which is especially common if this is your first boosted post.
In some circumstances, it may be necessary to duplicate your ad and start over.
What does CPM mean in marketing
CPM (cost per mille) is a paid advertising option where companies pay a price for every 1,000 impressions an ad receives.
An “impression” refers to when someone sees a campaign on social media, the search engines or another marketing platform.
What is cost per send
Now, finally, CPS (cost-per-send) is another different metric. It applies to InMail messages that you can send to your target audience.
This means that you pay to get directly in touch with users on their LinkedIn inbox.
Cost per send means that for every message sent, you pay an average of $0.70.
Citations
https://www.linkedin.com/pulse/my-cpms-too-high-what-can-i-do-ash-ghorab
https://www.fool.com/the-ascent/small-business/social-media/articles/sponsored-content/
https://www.httpool.com/case_studies/httpools-ultimate-guide-to-linkedin-targeting/
https://www.activecampaign.com/blog/sponsored-content
